SEO Agency in Dubai, UAE

An initial SEO audit is the first step in the SEO process to analyze the strengths and weaknesses and what improvements are needed. In other words, a Site SEO audit involves the website health checkup. Many online tools help us check the SEO score of your website and point out prevalent SEO issues.

Some of the things we do during site audits include scanning your website for SEO issues, finding broken links, eliminating duplicate links, finding duplicate content, verifying domain authority (DA) and page authority (PA), and checking page loading speed.

We also check if web pages are crawlable and indexed to ensure that your web pages are more likely to rank. We conduct SEO site audits regularly to identify and fix issues timely so that your website works well. This stage is all about checking the state of your website and getting an idea of what we need to do.

Stay ahead of your competition with our reliable SEO services. We carry out competitor analysis to identify top-ranking websites. We check if they target the same audience as you, what keywords they use to optimize their content, how often they post content, and dig into their digital marketing campaigns.

Plus, we also analyze the backlinks that link to your competitor’s website to get a 360-degree view of your competition and find opportunities. Analyzing their digital footprint helps know what changes your website and its content need. For best results, our SEO professionals do in-depth analysis for business growth.

Keyword gap analysis involves finding valuable keywords that your competitor’s website ranks for but your website does not. It helps us find product-related and blog-topic keywords that are relevant to your website. Another crucial thing is to check Page and Domain Authority and set the goals accordingly.

Being one of the most trusted and leading SEO companies in Dubai, we have a large SEO team consisting of SEO consultants, SEO strategists, and SEO specialists. Once we have all the data from competitor analysis, we move to market research and analysis of consumer buying behavior in your industry.

We dig deeper into your demographics, market space, and online presence. Conducting a thorough analysis is the key to creating a robust SEO strategy that works and yields results much quicker. Our SEO strategists enhance the effectiveness of SEO strategies by also focusing on social media marketing.

To create the best SEO strategy for your website, we focus on keyword research to find the best keywords for your website, analysis of Google’s First Page, optimizing your website on-page SEO and search intent, improving content design, building links to your page, and updating quality content.

Keyword research forms the base for all SEO strategies and we understand that very well. As the best SEO company in Dubai, we use advanced tools to identify keywords with high search volume and relevance. The keywords that we get through our extensive keyword research are used for the optimization of web content, blogs, and ad copies.

To identify the most profitable keywords in the SEO perspective, relevant search terms, and LSI, we use advanced keyword research tools, such as Semrush, Ahrefs, Google Keyword Planner, and more. These tools also give us an overview of their search volume and level of competition.

For the best keyword selection, we consider various factors, such as potential customers, competitors, and search volume to ensure higher rankings. Then, incorporate these keywords throughout your website and blog content where fit the best naturally and improve the content’s ranking possibility.

On-page optimization focuses on improvements that are performed on your website. For maximum website traffic and search engine visibility, we optimize your website content using main keywords, long tail keywords, and other relevant search terms.

On-site SEO includes various techniques such as title, header, and meta tag optimization, URL optimization, canonical tag optimization, robot.txt file creation, removing duplicate content, keyword mapping, internal linking, image tag, and alt tag optimization, and much more.

The most important thing that our SEO specialists keep in mind is E-A-T, where E stands for Expertise, A for Authoritativeness, and T for Trustworthiness. When creating content for your website, we ensure that it complies with E-A-T guidelines, which showcase your expertise, authority, and credibility online.

Off-page optimization includes SEO activities that are performed outside your website. It helps increase website visibility, organic traffic, and credibility. Link building services involve acquiring quality backlinks from high DA websites to increase your website authority.

As Google's ranking algorithm is getting smarter each day, we focus on gaining links naturally to help your website achieve better positions in SERPs organically. Besides, our off-page SEO activities include working on business listings, directory listing, social bookmarking, classified submissions, and Q&A submissions.

Another way to improve website rank is to Web 2.0 submissions. Also called web 2.0 link building, it involves creating free blogs on different digital platforms, such as WordPress, and linking them back to your website. When online users visit your website and spend time on it, it indicates to Google that your website is useful and worth ranking at the top.

Technical SEO includes SEO activities that take care of the technical aspects of your website. Unlike onsite SEO which mainly focuses on website content, technical optimization aims to optimize your website by enhancing the accessibility, crawlability, indexability, and rendering of your website.

As a reliable SEO consultancy, we can advise on how to improve your website architecture and boost the website speed through CSS minification. Other technical SEO activities include schema markup optimization, structured data implementation, and W3C markup validation for compliance.

Advanced SEO also includes optimizing your site’s core web vitals using Lighthouse. It includes various steps, such as optimizing First Contentful Paint, Largest Contentful Paint, speed index, time to interact, cumulative layout shift, and more. All these factors result in a fast-loading website.

More people are using mobile devices for online search and shopping than ever. Besides, Google uses mobile-first indexing, which means it prefers the mobile version of your website for indexing and ranking purposes. Hence, Mobile SEO is an essential strategy that you can’t miss in the SEO industry.

By making your website optimized for mobile SEO, you can attract and engage site users that use smartphones and tablets. At our SEO agency in Dubai, we use Mobile-Friendly Test tools to check the usability of your website’s individual pages and identify the issues that your site might be having.

We focus on various factors during analysis, such as page experience (PE), core web vitals, white space in web design, elimination of unnecessary popups, and structured data. Our SEO experts optimize your site design, and content, and take care of other aspects to ensure your site is mobile-friendly.

Nearly half of Google searches have local intent; which means if your local business website is not optimized for local searches, you are missing out on a lot of opportunities. Local SEO is a must if you want to reach more local potential customers, increase store footfall, and improve cash flow.

At Media Search Group – one the best SEO agencies in Dubai, for businesses targeting Dubai-specific customers, our local SEO services Dubai are designed to enhance your visibility in Google’s Local Pack. With our best local SEO practices, we can boost your site’s organic traffic from customers in nearby areas.

We set up and optimize your Google My Business profile, encourage customers to share reviews online, and add posts to your GMB account. We also list your business in online directories, improve the internal linking structure, add location pages to your website, create local content, and do much more.

Content creation is one of the most important digital marketing strategies as it enhances the value and usability of your website. The more engaging and relevant your website content and blog content will be, the higher the chances that your website will rank on the top of search engine results pages.

As an experienced SEO company, we have a dedicated team of content writers who create high-quality content and follow the 5 “C’s” (Consistency, Context, Cohesiveness, Concise, and Credible) and the 4 “E’s” (Educate, Entertain, Engage, and Enrich) for their content strategy and content marketing process. For content marketing in UAE, we tailor our approach to align with regional preferences and trends, ensuring that the content resonates with the target audience in the UAE.

For content, we also take insights from competitors and industry trends to create content on the most relevant topics searched by a higher number of online users. When it comes to content, we also send content for approval before posting to ensure that you are fully satisfied with our content creation process.

Your website content plays a crucial role in how high your website ranks in leading search engines. That’s why we also take care of your website content. If your website already has content, we will optimize it with targeted keywords and relevant information to maximize the relevancy of your website and make it search-engine friendly.

In particular, we optimize title tags, header tags, meta descriptions, and web page content on your website. We ensure diversity and readability in your web content by creating different subheadings, FAQs, and bulleted information so that your website content not only attracts but engages site visitors.

In case your website doesn’t have any content or contains a meager amount of content, we can also provide fresh web page content for the best performance in the SEO world. While writing content, our content creators follow the E-A-T guidelines for SEO campaigns to boost the effectiveness and reliability of your website content.

Stay updated with our detailed reports backed by insights from Google Analytics, Google Search Console, and various other advanced SEO analytics tools. With our weekly and monthly reports, you can analyze data for your website in one place – no need to spend time tracking results from different sources.

To create and continually refine our SEO strategies, our SEO specialists regularly conduct site SEO audits, competitor analyses, consumer behavior analyses, market research, and the performance of your website. It helps both, you and us, understand what digital strategy is working and what is not working.

In our performance reports, you will get insights into organic traffic, the website's ranking for targeted keywords and local searches, click & impression improvement, click-through rate (CTR) improvement, Domain Authority (DA) and Page Authority (PA) improvement, conversions, lead tracking, and more.