Recently updated: January 4th, 2019

Domain authority can be termed as a website metric that is the most important numbers known to the SEO’s. The greater the domain authority, the more likely you are to have a high rank and strong traffic for your website. Even though Google only ranks pages and websites, it is still very simple to rank pages for applicable keywords with a high-level authority website. For doing this, you just have to follow some specific tactics that will help you to quickly improve and build your website authority.

At the most basic level, to have a good website authority, you can simply do two things:

– Get rid of all bad links
– Obtain good links

For eliminating the bad links, the method is very straightforward. You just have to request the removal of these links. If it fails, you can directly disown them. On the other hand, for obtaining good links you can get the services of an SEO agency that can help you with writers and websites who can secure high-quality and good backlinks for your website. This particular option is an appropriate way to obtain links, but it is expensive and also has various risks.
Apart from these, there are also several methods that you can follow so as to build up and increase your website authority.

Important things you can do to build your domain authority

1. Develop internet linking:

Internet linking creates a powerful network within your website. It benefits both, the search engines and the users who visit and index your website. A site that has no internet linking is weak, disconnected and has less traffic of viewers. Whereas, a site that has a powerful internet linking turns out to be unbreakable and interconnected.

For having the best internet linking, you can even reach out to your friends to get links. Your relatives or friends may be ranking for the keywords that you exactly want to rank for. It would be of more importance if they added a link from their content back to the website for which you are working. Therefore, with this way you can easily find out if your near ones are ranking for the correct keywords and can pass some more traffic to your website.

2. Do a Guest posting:

Guest posting is all about publishing high-quality content on the website that has a high domain and is famous among your target audience. It means writing and publishing an article on someone else blog or website. When you are guest posting any content you mainly want to link back to a related content on the site that will help to increase the authority of that particular article, and ultimately your website authority.

Guest posting on a proper website helps improve your brand, improves the page authority of the guest post article you are linking to, provides good traffic to the website and builds an overall authority of your website. But, whenever you write a guest post, remember to make it of super high quality as with your guest post you might impress new audiences.

3. Publish lots of high-quality content:

In order to have content marketing for your website, you need to have lots of linkable and high-quality contents. There are some specific types of content that naturally attracts more links as compared to those typical types of blog posts. These contents may not be easy to create, but the effort you’ll put in will surely pay off.
Mentioned below are some of the specific types of contents that generate the most links:

– Contents that answer famous questions.
– Powerful political opinion based posts.
– Contents that have original research and awareness.

4. On-page SEO:

On-page, SEO is another and an important method of optimization. It plays a crucial role in taking your website authority from low to high level. On page SEO mainly includes factors such as keyword placement, keyword density, and titles.

5. Try the podcast method:

Guest posting is a bit difficult as it takes time to create a high-level article. But, getting invited as a guest on a podcast will take less of your time and at the same time can even produce better results.
The process to follow for a podcast appearance:

– First of all, you need to identify the most appropriate podcast that has a high authority.

– Remember to check whether they are attracting the type of audience you want to reach.

– Make sure they also publish a link to relevant articles and show notes.

– Spend your time listening to the podcast, so that you understand their content topics, style etc.

– Agree only on the topics which are related to the topics that you want to rank for.

6. Give importance to social media channels:

When you share your content across social media, more and more people will be exposed to it and as a result, a good traffic will be generated to your website. When people come across your content they are more likely to share it with their own network and expose it to people you might not have reached on your own.

But, you need to make sure that the new content is shared multiple times so as to get more attention from the people. These days, many social media sites have made changes in their rules and have limited the times one can share content on the social media platform. Therefore, you now have to be more innovative with the content you create and share.

Conclusion:

There are plenty of more methods that explain how you should build your website authority, but the above-given points are among the ones that are considered the most important.

Remember that you can’t simply improve the website authority by jiggering this and modifying that. Instead, you should pay attention to the bigger picture and that is “Content Marketing”. With perfect content marketing methods, you can easily have success in other areas including traffic, domain authority, ranking and search results.