Unlike a few years ago, search engine optimization has got a bit more complicated today.
You have to do lots more than just keyword optimization. You conduct a quick site analysis, create a semantic core, and make sure that content is original and all keywords are in their places.
However, the scenario has changed a bit, with lots of tools available, many algorithm updates and lots more changes.
But has current state of SEO become complex or we are just making noises that make little sense?
In this blog we will try to get behind the scene, exploring things that seem to contribute to this assumption. We will also discuss how to stop complicating things.
So let us walk you through everything behind this postulation.
SEO is a complex discipline, and it is not just a number of tools and practices that change from to time but constantly Google algorithm updates also are credited for the complexity.
In fact, the main reasons behind the complexity that even top SEO companies experience are the numerous changes to Google algorithms.
Some of algorithm changes brought over time and that add to the complexity include:
Each of them does impact the way of search engine works as well as the ranking of a website. They also cause ranking shifts that make your SEO effort a bit more complex.
Adjusting your ongoing SEO strategies you can reverse the impact if any on your site. You have to learn the update rules and revamp your current plans and testing. But this is not that easy and also takes some extra times.
Also, sometimes, it takes weeks or months to appear the real impact upgraded algorithm on your website.
That said, what complicates your SEO are:
A common reason that your SEO seems complicated is misunderstanding of how the new algorithm works.
Even a renowned SEO company tends to make this mistake. We misinterpret the changes Google brings, and that is why we director our effort and time to relevant things that deliver zero results.
Let us give you an example: Google mobile page speed update. Once it came out, and people rushed to improve their site speed. And as a result, most of their effort was around increasing speed.
Of course, a drop in page speed means your site will certainly go down in the search engine result pages (SERPs). But it is also important to learn that toiling hard to increase the speed and even the speed has improved is less likely to make any improvement in the ranking of your website – especially if you website already ranks quite low.
Before you go and fix this issue (improve your site speed), there are many other things you need to do.
Besides new changes forcing you to think out of the box, there is a vast selection of SEO tools, and it seems to grow.
Strategies you use for a client might not work for another. You have to use new strategies you have never used before.
This means there is always space for new approaches regardless of how long you have been mastering the SEO.
For example, suppose you are an SEO agency providing Local SEO services. In addition to local directory listings, you will have to implement new approaches such as Google My Business (GMB) and create a NAP to ensure you are found in local search result pages.
Also featuring your website’s content in Google News can be intimidating and nerve-wracking how well you are equipped with what goes for succeeding in Google News.
SEO has gone through a significant transformation, and it is still evolving fast evolving, and no one can deny this fact.
As this issue does affect almost all industries, so complaining is not an option for a professional SEO company or businesses. Overreacting to it just make things more complex rather going to help you solve your SEO problem.
So it is better to know how to avoid overcomplicating SEO. Here are some of ways to help you out.
The best way to learn something new in SEO is to follow the news. There are leading SEO media sites that publish everything related to the field. You can either visit the websites on a regular basis or subscribe newsletter to keep you abreast of what is latest in SEO and how these changes will affect your current SEO strategies.
These are the benefits of reading SEO information sites regularly:
Measure your success, using metrics such as keyword ranking, backlinks, search traffic, and visitors on a monthly basis. Make sure to keep tab on data.
Look for ups and downs, and adjust your SEO campaign to keep in working in the right director.
This allows you to avoid bigger problems and tap into potential opportunities for traffic growth.
However, to use those metrics like keyword ranking you will need some certain skills and hands-on tools. Choose SEO packages India or employ an SEO expert if you don’t have the skill and knowledge or you do not want to as many, particularly small businesses do.
This is a good way to avoid overcomplicating your SEO. Following your competitors allows you to learn what they are doing and how what they are doing affects their SEO. So you can find out the right strategies that help achieve your goals effectively.
Look carefully to see what they are missing and go through comments to know what their audiences like most and what not.
This will you find the audience pain points and provide a better solution. You also get an edge in creating content that sells and a better user experience to engage your potential audience.
With that said, it is safe to say SEO today has become more convoluted. It is not only about keywords and links. The landscape of SEO has widened, entailing much more from user experience to search engine requirements.
Creating content with stuffed keyword and links is not all that compose the best SEO. The text must stand out both in terms of appearance and value. For your SEO to stand out and yield the result that matters, you have to tweak your approaches and even include many new weapons in your SEO arsenal.
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