Recently updated: December 12th, 2023
Facebook is the leading advertisement platform for B2B companies. This is a social media giant with 2.96 billion monthly active users and 2 billion people who use this platform daily.
It is a huge platform that can help business owners and organizations promote their offers successfully on the platform. Facebook has made the process of creating an ad so simple for anyone to launch their first ad.
In this guide, you will get detailed information about everything you need to run lead-generation ads on Facebook.
What Is Lead Generation?
Lead generation is the process of driving consumer interest in a product or service and turning that interest into a sale. It starts with identifying potential buyers and engaging them with relevant content for more conversion.
Facebook advertisements are most popular in generating leads for businesses. It will give you a chance to connect with a target audience all over the world and introduce them to your best offers.
Lead generation is a main part of the sales factor for many B2B companies. Gaining new leads allows businesses to educate, nurture, and provide desired offers to their target customers in different ways.
The process of Facebook lead generation is simple. You can run an ad on Facebook to attract customers to a landing page. Once they land on your website, you can gather their contact information for reaching out to them later.
What Are the Benefits of B2B Lead-Generation on Facebook Ads?
Facebook is the best platform for advertising, so it offers several benefits for companies to generate leads online.
Benefits of Facebook Advertising:
1. Low Costs for B2B Facebook Ads
Facebook offers one of the lowest advertising platforms compared to other advertising websites. It is a cost-effective option that guarantees your money will spent well and equally on a target audience of other businesses..
You will only be paying for leads that will match your potential customers and who have a high chance of converting themselves towards sales.
You get full control over your budget spending for your overall ad campaign. This allows you to plan expenses and budget accordingly to avoid unexpected costs.
2. Quick results
If you do the right audience targeting and add a good ad copy, you can start gaining potential customers for your business in only a few days.
In Facebook ads, you can quickly optimize your ad strategy which makes it the right option. For instance, you do not have to spend one-fourth of your budget to notice things that are not performing well with your lead generation strategy.
Within the launching of a new ad, you have enough Facebook ads data to analyze and evaluate your results. Then, this will allow you to make all the necessary changes you want to change.
3. Increase ad reach
As I mentioned above, Facebook is one of the largest social platforms today with 2.9 billion active users per month. So, it does not matter at all how small your target market is, there is always a huge audience for your business to reach on Facebook.
A Facebook ad coordinates very well with other elements on the platform. For example, Facebook feed ads are sponsored posts that are quite similar to the content your target leads are consuming every day.
This is important for getting potential leads that interact with you smoothly. So if you choose the right ad type for your business, you can easily get your offers in front of the right businessmen and attract them to your business.
4. Lead quality
Facebook advertising will help you to focus on high-quality leads for your business by using advanced targeting tools. For example, you can build a new audience based on age, gender, location, interests, and other major information that matches your target audience.
You can set up a Meta Pixel to help the algorithms track business user activity on your website. This will provide enough data to Facebook about your target customers and you can also show your ad to similar audiences on the platform.
What Are the Types of Lead Generation Ads on Facebook for B2B?
There are different types of lead generation ads on Facebook for B2B that will help you lower your budget and convert more leads. But it will depend on your lead generation objectives, targeting, and format of the ad.
Your ads will generate most of the interest of businessmen in your offers and drive more people to your landing page. You have to decide which ad format works best for your business.
There are different types of lead generation ads on Facebook mentioned below:
1. Image ads
Image ads are a widely popular ad format on Facebook because it is easy and efficient. A single image contains an ad copy, an external link, and a button that directs users to your website.
You should have to use high-quality images and consider proper ratios for different ad placements. Your photos must be visually appealing and will carry all relevant information about your business. This will make a strong impression on business users.
Do proper editing of your images with free online tools and add graphics to make them more attractive.
2. Video ads
Through Facebook video ads you can have a better chance of driving higher engagement and grabbing more attention on your ads for other businesses. Videos are much easier to consume and understand. Videos are always been a more engaging content format when it comes to online sales and marketing.
Video marketing allows you to explain your business’s offers freely and in detail. It will explain any complex product or service features that the target audience should know about. You do not have to write long guides and force users to read them.
3. Carousel ads
In carousel ads, you can show multiple images and videos regarding your business at once. You can add up to 10 photos or videos each with a catchy heading, description, and a click button that directs businessmen to your landing page.
This ad type is best used for describing different relevant products or services in the same ad. It is a great way to introduce your audience to a new topic or explain a step-by-step process.
You can also narrate your business story and promote special offers for your target businessmen through carousel ads.
4. Story ads
You can also able to advertise on Facebook stories and increase lead generation. For launching your story ad, you can use both image and video to create a vertical, fullscreen ad for your campaign.
If you want to create appealing content, you can get help from AI image and video editing tools. Make sure to align your content with the rest of the content in a clear way.
This format is efficient for lead generation because it ensures that whenever an audience sees your ad, they will be fully indulged in your marketing message.
5. Messenger ads
According to Statista, there are 1.3 billion monthly active users on Messenger. Messenger ads allow you to stand out slightly different from the competition and provide users with relevant offers for targeting leads.
You can also connect with your audience using ads appearing in between their chat. You can send fully targeted messages and strike up personal chats with your audiences at any time.
This is an efficient way to generate interest in your offers before converting your leads into potential assets.
How to Create a B2B Lead Generation Ad Campaign on Facebook?
Now, I will explain the steps in creating a successful lead generation ad campaign that will help you to achieve the desired results:
Set goals for your Facebook ad campaign
If you want to create an effective lead generation campaign, then you have to start with setting strong objectives for your ad. This is an important step that makes further process easy and seamless. Selecting your goals will provide your strong base to perform well.
You have to identify exactly which type of leads you are going to target and decide the budget according to that. You must choose the right area for the placements of your ads and put the best offers in front that match your target audiences.
When you are creating a new campaign, you will see three types of ad campaigns that are: awareness, consideration, and conversions. You can choose one of the types to increase page likes, engagements on a specific post, traffic to a landing page, and awareness about your brand.
Make an ad account
After defining your goals for your ad, you have to set up a Facebook ad account and a business page. Once you create that, make sure to add a payment method to pay for your advertisements.
You also have to permit any specific team member to control your Facebook ads and have access to your business insights who can just keep track of your account daily.
Set the advertising budget for your ad campaign
The next step after goal setting and account making is setting up an advertising budget for your campaign. This is a very important step because all you need is to fix a certain amount of money to spend on an ad campaign. Once you set a budget, the algorithms don’t exceed your budget limits.
Facebook will charge you based on lead quality, which is decided by demographics, location, industry, ad type, advertising objectives, and so on. You can also set a daily budget to spend the same amount consistently, or you can choose a lifetime budget and Facebook algorithms will manage it further.
Facebook advertisements are based on auctions, so you will be competing for attention with other businesses in your industry. This will identify the highest bidders and give them the best targeting and ad placements.
Define your target audience
Instead of targeting billions of Facebook users, you need to narrow down your audience who have their businesses and define them accordingly. This will increase engagement and conversion rate on the platform.
You can target three types of audiences on Facebook:
In this, you target your businessmen based on location, interests, or demographics.
In this, you target businessmen who have already interacted with your brand.
In this, you target any leads on the platform who are similar to an existing one.
Core and lookalike businessmen provide you with a huge opportunity to reach new businesses and make them aware of your products or services. Facebook algorithms will work according to that and try to identify quality leads based on your criteria.
This is an effective way to minimize your budget by only spending on leads that are worth your time.
Choose your ad placement
You can choose any place on Facebook where you can show your ad. Facebook allows marketers to place ads in various locations on its website.
For example, target audiences can see your marketing ad in the news feed, in messenger, between stories, and so on.
Facebook news feed is the best place where you place your ad. You can use it to target any lead, for any offer, and with any ad type. However, you have to select proper ad spaces to make sure that your campaign is fully optimized.
There is also one option that you can use “Automatic Placement” where Facebook decides where your ads should appear. If you don’t have any data or preferences as to where you want to put your offers, it might be a good option to get you started.
Create an effective ad copy
To create an effective Facebook Ad, you first need to choose the right format that matches your needs. You can experiment with different ads and compare your results.
You should write an engaging ad copy with a catchy headline that grabs attention and keeps them interested. You can write short paragraphs in simple, easy, and understandable language.
Use a high-quality image or video to attract your target audience. The more visually appealing the format, the higher your chances of standing out in the news feed and other parts on Facebook.
Monitor your ad campaign results
After successfully launching your ads the next and final step you have to take is monitoring your ad campaign results. You can track your ad performance by testing, tracking, learning, and optimizing.
One of the best features of Facebook ads is tracking and analyzing performance. You can launch multiple ads and break them down into ad sets to see which ad copies are working best.
The data in Ads Manager reports will give you valuable insights into your target businesses and help you to make more strong messages about your brand. Once you identify ads that are not performing well, you can turn them off and spend more budget on successful ads.
Ways For Running Successful Facebook Lead Generation Ad Campaigns
Here are 5 basic ways to get better lead-generation results with Facebook ads:
- Build up a strong and responsive landing page.
- Improve your brand identity and image.
- Write a good call to action.
- Give Facebook algorithms time to understand your target audience.
- Use Facebook Pixel to increase ROI.
Conclusion
Facebook ads are really helpful for generating leads and conversions. This will enable you to reach out to a wider audience with your appealing ads. However, Facebook ads are known very well for enhancing business with B2B.
You can opt for different ad types to design your ad and can present it in a very subtle way so that it can convert users into buyers. Your ad should be appealing enough for customers to go to your business landing page.
Hopefully, you will find this blog helpful for your successful marketing strategies and for growing rapidly in the online market.
