eMarketing Help to Boost Business Sales Conversion Rate

Recently updated: January 5th, 2019

Many web development and SEO companies have relevant but similar backgrounds. In other words, they are experts at website designing or search engine optimization or another specialty, but they might not be well versed with the conversion rates that are required to make a business website profitable.

One needs to team up with an internet marketing specialist to look at websites through unconventional eyes and design their e-commerce conversion strategies. It is quite important to devise methods that give commercial returns from websites of all types.

Approach To Conversion Rate Optimization:

Everyone conducting business online must be aware of the process they should use to increase leads or sales from an online business. There is a different average b2b lead conversion rate for every commercial organization. This is where the conversion rate optimization earns its importance.

Mathematically expressed, the conversion rate is the ratio of number of desired actions on the websites and the number of website visitors. Practically, the conversion rate is always less than 1 because not all visitors perform the desired action and bounce back from the website. However, the conversion rate experts make all possible efforts to keep the rate closer to 1.

Conversion Rate Optimization:

The term Conversion Rate Optimization (CRO) was coined in the year 2007 for the first time. It is a commercial optimization technique used to get the best results from any business. It includes the reviewing of an advertising campaign right from its initiation to the lead generation, all the way through to the post-sale follow-up (total conversion).

The challenging part of e-commerce conversion rate optimization is to identify which parts of the sales funnel will yield the greatest wins with the least work. Any innovative design techniques that help conversions are always welcome.

Improving Conversion Rates Of E-commerce Sites:

E-commerce sites, as we all know, are always focused on driving transactions. However, the toughest part of their functionality is capturing the huge non-transacting majority for e-marketing. It presents both, a major revenue opportunity and a marketing challenge.

While most of the best converting e-commerce sites make extensive use of remarketing tools  to improve their ultimate transaction rate and retain visitors who are not yet ready to buy, they must also employ google analytics for finding out their e-commerce conversion rate.

Golden Tricks for Conversion Rate Optimization:

1. Develop Your Strategy:

Spend some time in determining your long-term goals and how you will measure your success. Create your own success rate formula by finding out which parts of your business are underperforming and why. Understand the thought process of your visitors by being at their place. When you see your site through the eyes of your potential clients, you will create the best strategies for all times.

2. Figure Out Your Traffic Sources

Indexed website fetches organic traffic from search engine results while additional traffic comes from various other sites like social media networks and backlinking communities. The amount of traffic coming to the website through each of these mediums is different. Develop a bird’s eye perspective to fetch maximum traffic from each possible source. Identify the landing pages and the navigation that holds the greatest opportunities for business lead conversions.

3. Reason Out Bouncing Back

It is true that no event yields a 100% conversion rate. But you shouldn’t be guessing why this happens. Instead, you should be concentrating on understanding different visitor types and their intentions while landing on the site. Eliminate user experience problems by minimising visitor’s objections.

4. Study Your Marketplace

A person without the knowledge of the competitors in the market is more likely to suffer a loss in the online business. You should study your marketplace, your competitors, and your customers. Go through reviews and social media comments to have an idea of what people need in the future. Explore the possibilities of improving your positioning by building upon your company’s core strengths.

5. Design Experimental Web Pages

One of the most reliable ways of determining the usability of new features is creating experimental web pages. Use your big, bold and targeted designs to build a more persuasive, believable and user-friendly website for the visitors. Also, incorporate your winning experiments in other parts of your marketing funnel.

Once you are done with these 5 steps, you can expect a good e-commerce conversion rate formula to boost your business growth. These are especially helpful for e-commerce sites that don’t convert at 18% or better. Implementing techniques to improve the conversion rate of leads to sales such as a call-to-action button and a thank you form will be very helpful.

Tracking Conversion Rates Using Google Analytics

Tracking adds a lot of value to your efforts because you know, if or not, you are working in the right direction. You can easily see your conversion rates based on the chosen landing page, duration, sessions and actions. You just need to enter the URL of the landing page you want to track and see the conversion.

Google AdWords offers free conversion tracking tool. With the help of this tool, you can see how many visitors came to your site from a third-party site that was displaying the advertisement of your site.

The actions that come under conversions include: making an online purchase, filling an online form, or signing up for your service. These conversions take place when a visitor lands to your website and takes an action.

AdWords will let you know which advertisements gave you what conversions. You can easily compare the various advertisements displayed on the third-party sites and opt out for the unprofitable ones.

If you are not familiar with the AdWords interface, it might be very difficult for you to do the conversion optimization, even after knowing how important it is. This brings up the question – who would do it?

Well, the conversion rate optimizations experts for AdWords would do it for you. And if you are wondering where to find them, the conversion optimization services are already functioning online. Drop them a message.

Conversion Rate Optimization Services:

Like SEO and SMO, CMO has also become a vast field in itself. A good understanding of consumer demographics, marketplace and competitors is something that drives the online world. The better the optimization, in all perspectives, the higher the growth.

There are many reasons why conversion rate optimization services are successfully operating across the country. 4 reasons that highlight the need for Conversion Optimization services are as follows.

• First of all, no business wants to invest money in a loss event. If they don’t get profit, they shouldn’t be in loss either. They can sustain a no profit no loss scenario but loss is not acceptable. Not at any level. Established businesses even fear a loss scenario.
• Secondly, businesses know that growth is directly proportional to revenue. E-commerce involving all websites that sell out their product or services have one common aim – maximizing sales. They attempt to channelize all their marketing and publicity efforts in the direction that their revenue exceeds the expected limits.
• Thirdly, businesses have to maintain themselves in the market for a longer run. This means that if they are not able to generate sufficient conversion that builds them, they would collapse in the near future. The entire production chain would be hampered without sufficient revenue.
• Fourthly, it takes an entire team to operate a business successfully. If the conversion rate is not good, the business would fail indefinitely. This may even result in the loss of workforce, and hence the great team. Your business will lack the energy that it needs to come back into the race.

Expert Guidance Is The Key

Understand the need for having professionals appointed to the conversion rate optimization for you. This optimization process is a combination of data analytics, marketing techniques and publicity campaigns. While you might be having respective departments for the latter two jobs, data analytics has changed the whole game.

In fact, business who are employing data analysts to do their conversion rate optimization already has the ball in their court. They are one step ahead of the rest of the businesses who are still struggling with older techniques and trying to figure out the reasons for their failures in the online world.

Walk With Technology:

We all know and agree that the online world is changing at a super-fast pace. It is beyond our reach to predict the changes that are taking place every moment. But, once we are aware of what waits for us in the future, we should not be wasting time.

Technology has kept on improving itself to provide you with the latest tools and techniques to maximize your ROI. Conversion Rate Optimization (CRO) is yet another tool to be implemented anytime sooner. You would eliminate a lot of your troubles. Just get the right people do it for you.

Make this your resolution for the coming year. 2018 should see you at a boom in your niche. Happy new year in advance!