Recently updated: January 5th, 2019
In the previous article only, we talked that the difference between social media and search engines will sublime, and here we are with the latest update from Facebook, which has made it 10 times easier for the advertisers to reach people internationally and expand themselves in the true sense.
Well, it proves that change is the only constant thing in the world of internet. Be it Google, be it Microsoft, be it Facebook, all big giants of the internet world have been continuously striving to make the world a small place.
Facebook has rolled out new tools for brands to find and advertise to people around the world, reducing the gap between searching on a search engine and searching on a social media platform. It has built a family of apps and services for all the ways in which people and businesses can connect.
We shall discuss the various Facebook platforms and their expansion into the real world in this article.
Why It Is Implemented
Facebook, which has a user base of 2 billion monthly users, did not choose to stop its figures there. It has now introduced the feature to advertise in various mobile applications and on various websites, where people spend more time, not restructuring its advertising to its social media user base.
While Facebook has 88% of its monthly audience outside US and Canada, it was very difficult to obtain a good Facebook advertising conversion from there. Thus, the need to integrate ads in mobile apps and other websites, that run successfully in other parts of the world became necessary.
We all are unknown to the platforms that Facebook Ads manager provides for advertising. These are:
New Features of Facebook
The 4 rolled out new features have not only lowered the barriers for brands to advertise internationally but also has raised the ease of advertising. It has brought to light the concept of cross-promotion, through which business can help each other grow in a healthy manner.
Facebook now offers to streamline campaigns aimed at audiences that speak different languages and live in different corners of the world. Isn’t that amazing?
One of the biggest reasons for the decrease in advertising conversion sales was the language used in the adverts. The people in other parts of the world need to understand what the advert contains for them. In order to communicate effectively with the people, you must run your advert in their native language. Facebook has extended this option.
Although Facebook already offered custom audience lists to find lookalike audiences in various countries, it has now launched a new feature which reduces the tedium by enabling the advertisers to create lookalike audiences that span multiple countries or regions. This is a great step to increase the conversion rate of advertising.
Before this feature was introduced, Advertisers on Facebook had a tough time to research the new markets for investing their ad dollars. This was a time consuming and tedious job, adding more trouble whenever the businesses are looking out to expand into unfamiliar audiences. With the incorporation of this feature, businesses can target all cities above a certain population size without having to do research or add the cities individually in to the ad set. This has considerably reduced the trouble.
Realizing the fact that advertiser needed something for data analytics, Facebook has introduced the Facebook IQ Cross Border Insights Finder in the Ads Manager. It will compare the markets across the globe for a niche-oriented business and provide suggestions based on comparative country data. Much reduction in human efforts!
Well, not just this. The adverts also show up to your fans up to 4 times a day, making them more used to your brand. Also, the option which allows you to run an advert to friends of friends, has good conversion rates, instigating people into liking the brand that their friends like. With its previous and new features, Facebook continues to dominate the social media sphere, making the race a more interesting one.
Instagram Advertising For Businesses
After Facebook acquired Instagram, the paid promotional campaigns began running on Instagram as well. But now separate tool or ad manager was built to manage the adverts that are being run on Instagram. This was integrated into the Facebook Ads Manager, which now collectively managed ads on both the platforms. This expanded the advertising world and later, the Facebook messenger and Facebook Audience Network also joined the list.
As far as Instagram advertising is concerned, the possibilities are vast, going beyond the thought process of you and me. The reason is the fact, that it has gained a lot of young users who are more interested in purchasing or exchanging through the web. There are various types of ads that can be run on Instagram, with excellent conversion rates.
Messenger Advertising For Businesses
Facebook advertising and Instagram advertising are popular among the SMO experts, but the latter two remain unexplored as of now. Messenger Advertising can assume to be a replacement for SMS marketing, in layman terms.
With the growing number of conversations that take place across Facebook Messenger (or messenger), between businesses and people, its potential can’t be ignored. Both automated (business to clients) and people initiated (clients to business) messages are sent via Messenger.
This is a great way how you can get them know about your product, resolve an issue, grab a new offer, etc. According to stats, 56% people are more likely to message for a service than making a call and 54% people are more likely to shop with a business they can message directly. This shows how important it is to have a messaging option on your Facebook page!
Whether it is connecting with a long-term customer or someone brand new, it can be very easily achieved through the versatile Messenger. Everything can be communicated in one single conversation, in one go, in a positive manner. Therefore, Messenger advertising can be a good option to get closer to your business goals.
Audience Network For Advertising
Now let us come to Facebook Audience Network, which marks Facebook’s entry into the world of digital marketing. It can be assumed to be similar in properties and functionality to Google Adsense. An ad created on Facebook can now be displayed to an audience beyond Facebook with the help of Audience Network. They can be showed across the web, to real people across high-quality apps and sites.
The Audience Network can be used to deliver ads on apps and sites, other than Facebook, where people spend their time. Also, the ads automatically fit the placement type on every device. However, there is always an option for customizing your ads. Whether you are aiming for installs or conversions, you can improve your response with the help of Facebook Audience Network.
Facebook Can’t Be Missed
As Facebook has already built a large family of applications and tools that can collectively be utilized to establish a great brand presence, those businesses who miss on Facebook are missing on a large number of things. And Facebook means, all its wings – Facebook, Instagram, Messenger and Audience Network. Of lately, Facebook has also brought the Workplace feature, which aims to smoothen the communication process in business organizations.
After creating a hold over providing the best medium of B2C businesses, Facebook has expanded itself into becoming a medium for B2B businesses with its Workplace feature. The service blends the look and feel of Facebook’s user app with enhanced features targeted towards the enterprise users. With 14,000 organizations worldwide using its business collaboration app, Facebook has gained a foothold in the enterprise communication industry. It is a paid platform, yet Facebook’s name has earned it a lot of customers. Yet again, it meets out the business needs.
Aim of Advertising
In an appreciable span of time, the ROI from Facebook adverts will be significantly high. It has something or the other for each type of business, working successfully. The present-day marketers are all aware of measuring how their advertising campaigns have delivered. The offline purchases, including in-store sales and phone bookings, are a measure of the ROI. The aim of advertising is driving footsteps towards the main store.
Be the Educated Businesses
The world is advancing fast in the race of business. In fact, the amount of competition will continue to rise from hereafter. So, you should always aim to stay updated an educated about the latest possibilities that have entered the digital world.
You simply can’t wait for the customers to find you and reach out to you. You need to create intent by proactively reaching people in relevant and timely ways. This can be achieved by creating engaging and mobile-friendly content. Also, by optimizing ads beyond the conventional platforms.
Conclusion
Wrapping up with this, we hope you have educated yourself enough about Facebook and the ways in which it can be helpful. Make the best use of your investment. Good luck!
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