Recently updated: May 25th, 2020
Being a professional digital marketing agency if you are not offering SEO services to your clients due to the limitations of expertise or resources, then you should think about White-Label SEO services. SEO services are the most important part of digital marketing strategies to bring organic traffic o your client’s website. It can be profitable for your clients as well as for your business in many ways. White label SEO services remove all the obstacles like lack of expertise, resources, and time to help you resell SEO services to your clients along with other suites of services in your portfolio.
We all know the importance of having a well-optimized business website to reach out to your online audiences along with promotional and marketing purposes. And, with the right SEO strategies in place, you can improve the online visibility of your client’s website by ranking them higher in search engine result pages (SERP). It helps you drive more traffic to the business and generate more sales.
According to a report, 70% of digital marketers from all kinds of businesses consider search engine optimization (SEO) to be more effective than paid campaigns or pay-per-click ads. This is enough to make you include SEO as part of your digital marketing services to diversify your portfolio.
Now talking about SEO practices, we all know that SEO is an ongoing process that can be a very complex and challenging task. You might not have an in-house team to this job and that is where a White label SEO agency can help you with all the resources and expertise of the domain under the name of your brand and company. You just need to be the partner with a White Label SEO company and resell their services to your clients and let them handle the job and deliver the projects in-time on behalf of you.
So, what actually is White Label SEO?
The term “White Label” is just a buzzword for digital marketers to differentiate it from the traditional SEO services that are offered by an SEO company itself directly to the client. While with the white label SEO, you resell the SEO services in a partnership with other agencies that are dedicated to this job. In this scenario, you outsource your SEO related projects to a specialist team dedicated to offering SEO services to increase your profit by giving you an ROI boost.
In short, a white label SEO team optimizes your client’s website and digital content on behalf of you to improve the online visibility of their businesses. It completes the job that you sell under your brand with the help of a dedicated team and resources of its own. It is more like a B2B model of doing business where company A sells SEO services to the company B to resell it to its clients under their own brand name.
A white label SEO services provider, company A, works with highly skilled SEO experts within each department to offer all-in-one SEO solutions so that company B doesn’t require to have an in-house dedicated team for the job. It ensures that company B can focus on other important works related to digital marketing, sales, and branding for their client’s projects. Company A will be responsible for meeting your deadlines for your SEO projects by delivering them on time.
Importance of White Label SEO
With over 3.5 billion searches on Google per day and the growing complexities of Google algorithms, you need to keep monitor and fix your SEO strategies to improve and maintain your search engine rankings. Not only Google but all other search engines also follow complex SEO rules in order to rank web pages in SERP results. To keep up with this challenging job, you need to have an expert team working for you for complete SEO solutions.
As you don’t have the in-house expertise and knowledge of the SEO works, white label SEO services fill this gap with an expert team. SEO is a complex job that involves different practices like managing content, creating links and backlinks, content marketing, and social sharing to boost organic traffic. A dedicated team with a complete understanding of search engine optimization, latest techniques, and new trends can help you accomplish and establish an effective SEO initiative for your clients.
Using their expertise, white label SEO companies bring the best results for your clients’ business. They help them build a much better SERP presence against their competitors to get more organic traffic and sales. Besides this, there are many benefits of hiring a white label SEO Company to work on the SEO projects for your clients while you are diversifying your suite of services in the market.
Benefits of White label SEO services
It is a win-win situation for all – for your business, your clients as well as the white label service provider. In a partnership with a dedicated SEO team and experts, you can expect to deliver quality SEO services with the highest level of customer satisfaction. Some of the top benefits of hiring a white label SEO Company are:
- Diversify your digital marketing packages with complimentary SEO services: With SEO services on board, you can offer a complete range of digital marketing solutions to your clients to add more profit to your business. Your white label partner will do the SEO job for you within the project timeline without affecting other parts of your traditional services.
- Bring more clients: With no SEO in your job profiles, you might lose some potential customers who are looking for a complete package including SEO services. With a white label SEO team on your side, you can bundle SEO services with your packages to attract more clients while doing your core business.
- Take the pressure off from costly PPC campaigns by bringing essential organic traffic: Both SEO and PPC campaigns are implemented to drive traffic to the website with different means by targeting relevant keywords related to your client’s business. PPC campaigns are paid advertisements that bring instant traffic in a time-bound manner while the SEO practices are done to bring continuous traffic for extended periods. With PPC campaigns you need to keep paying for bringing traffic while SEO is like an onetime investment with very little ongoing improvement jobs.
- Cost-effective: As you don’t need to hire an in-house team for your SEO projects, you can deliver your projects in the most cost-effective ways. It reduces your overhead costs including salaries, recruiting costs, taxes, benefits, working space, and other resources. You can purchase the SEO packages in bundle from your white label SEO partner and resell it to your clients as per your business plans to maximizing returns on your investments. Also, you need to buy expensive but essential SEO tools white working with a white label SEO partner to deliver your SEO services. You can save big on this as your SEO partner will offer end-to-end solutions to your clients using all the essential SEO tools.
- Focus on your core service without missing deadlines: When you work with a dedicated SEO team to deliver your SEO projects, you can focus more on your core services to deliver quality results before the deadlines. It is a time-saving tactic to meet up with your project timelines by assigning your in-house resources to your core services. While the white label SEO team will be responsible exclusively for the SEO jobs and your in-house team will focus on completing other tasks of your project, you will never miss the project deadlines.
Besides this, a white label SEO Company can also be benefited from this kind of partnership. It gives them more exposure to the market and they can easily get SEO projects from the white label SEO reseller companies. They can get more and more clients for dedicated SEO projects with positive feedback from their clients.
Why you need White Label SEO Services?
- To quickly expand your offering and services to your client base
- To increase in-house SEO expertise without hiring a dedicated team
- To attract more and bigger projects
- To increase your company’s brand value
- To offer a complete range of digital marketing solutions
- To focus more on your core business
- To increase your revenue and maximize your profit
Kinds of SEO services that you can resell in partner with a White Label SEO company
- On-site and off-site SEO implementations
- Complete website analysis and SEO audits
- Keyword research and analysis
- SEO reporting Platforms
- Link building services
- SEO analysis
- Content management and marketing
So, if you are into a digital marketing business and want to include SEO services in your offerings, then a White Label SEO company is your perfect partner without putting a burden on your capital expenses. You can offer these services under the brand of your company without hiring an in-house team and investing in extra resources. All you need to find the right White Label SEO partner for your business that offers affordable SEO packages in bulk for service providers.
