Google’s Top 7 Link Building Tips For SEO In 2019

Google Confirmed that Links are the Life & Soul of A Website!

Google said links are the 1st factor of ranking high in search engine result pages along with great content. Ranking without links is really very hard. Google cares about high quality links more than anything and so should you.

Can A Website Rank Without Backlinks?

The one word answer is ‘No’; a website can never rank high without quality links, not at least in 2019. You might ask why link building is important.

  • Because links are the #1 ranking factor of Google
  • Because links point to great content
  • Because links are the WEB
  • Because links pass trust
  • Because links pass power
  • Because via links Google discovers your website
  • Because Google confirmed that it is unnatural to find a website without backlinks

The list can go on and on…

Penguin Changed The Way We Use Links In SEO Forever!

The time is long gone when one could easily buy the ranking position by just adding more and more links. A bit of these backlinks and a bit of those backlinks, and you are ranking on the first page of Google. After April 2012, this easy tactic is no longer in practice.  Now, we need to have triumphant link building techniques to rank high in Google.

What Defines Google’s High-Quality Links In 2019 & How to Get Them?

Since not all links are the same, you need to be very cautious when you start your link building campaign. Create good backlinks for your business, associate them with great contents and your users will be happy. Google will keep you on top in the search results and your business will thrive by leaps and bounds.

Here I have thrown a little light on the top 7 POWERFUL Link Building Strategies for SEO in 2019 so that you may have a clear picture of how to stay away from building bad links and how to build high-quality links because it is all about quality, relevancy, and users’ focus.

I am not going to make any fake promise here, I will be honest with you. Google’s link building strategies in 2019 are pretty daunting. You have to come up with triumphant link buiding techniques as competition is turning higher and higher with each passing day. So, hate it or love it, you need to make high-quality backlinks in 2019.

Why? Because a while back Google itself has confirmed that quality backlinks is one of its top 3 ranking factors. Content and RankBrain are the other two ranking signals in Google’s search algorithm. 

Now, the question is how to build high quality backlinks, which can turn your website to be Google’s Penguin food.

Scroll down to uncover the strategies…..

Let’s unveil the top 7 link building strategies for SEO that may make boom in 2019.

Tip #1 – Choose A Timeless Topic!

Frankly telling, choosing a topic is the key to unlock Google’s first page door. Unfortunately, people often turn a blind eye to this crucial aspect. So, if you truly need to build quality backlinks for your website, you should first select the evergreen or timeless keyword that may hook people to link to.

What is An Evergreen Topic or Keyword?

An evergreen keyword is typically a search term that will be fresh forever. For instance, if you are a fitness trainer or run a gym, “WEIGHT LOSS” can be an evergreen keyword for your link building strategy. When you chose an evergreen keyword to write a blog for your website, your content will gain ground to secure high ranking in Google as well as get traffic for a longer period of time.

 

Tip #2 – Turn Your Timeless Topic into A Timeless Content!

Right after choosing the timeless topic, your next step should be to turn that topic into a captivating content. How will you make sure your content is captivating and useful to the audience.

To be sure on this point ask yourself the following questions:

  • Is your content visually more stunning than your rivals?
  • Is your content longer than the top 10 ranking contents?
  • Is your content relevant, informative and up-to-date?
  • Does your content have actionable tips?
  • Is your content easy to read?
  • Is your content better and different?
  • Is your content able to satisfy users’ intent?

If you are nodding in ‘YES’, smile J and move ahead. You have a great content in hand for building high quality links.

Remember, most of the people often assume that if their content is better than their competitors, quality backlinks will automatically come to it and they sit back and relax. It is absolutely WRONG! You must promote your content to build the links, it will help you get the faster and better result.

Understand it in this way, If you don’t promote your content, how your audience will come to know about it and if they don’t know about your timeless content, how will they link to it?

Make sense? Agree?

Good! Go on!

Tip #3 – Steal the Quality Backlinks of Your Competitors

First, search for your timeless keyword on Google. Next, you have to list down which are the top 10 ranking pages and who link to these top ranking pages.

Add each URL into a backlink analysis tool and find out how many backlinks does it have. A top ranking content may have THOUSANDS of backlinks and these backlinks are your next step to success. Reap this opportunity smartly. Now, you need to build these links (the more you do, the better it is) to your timeless content.

Want to know how? Reach via an Email….

Send customized email to each of them to let them know about your evergreen content.

Not sure how, here I have drafted an E-mail script for your help….

Hi James,

I was browsing the net to get some information about (your timeless keyword) and landed to this page (insert here the URL of the page). I found that you have mentioned (the title of your rival’s content) in your content. While the content is fairly good, it misses some information.

I have written an up-to-date content (URL of your timeless content), which may make a nice addition to your content.

Keep up the great work!

Thanks & Regards

(Your Name)

Tip #4 – Link Roundup!

It is a super easy link building strategy for SEO in 2019.

Link roundups are actually daily, weekly or monthly blog posts that link to your evergreen content. Your job is to find link roundup blogs in your niche and drop them an email to advise using your content for their next roundup.

Here is an email script for your help…

Not sure how? Here is the exact process to get the Links Roundup Blogs:

Hi Sam,

I have reached out you because I recently published a well-researched content on (the URL of your timeless topic) that might be a good fit for your next roundup.

Keep posting incredible roundups!

Best Regards

Use the following search strings.

  • “Keyword” + roundup
  • “Keyword” + “link roundup”
  • “Keyword” + “this week”
  • “Keyword” + “weekly roundup”
  • “Keyword” + “monthly roundup”

Tip #5 – Resource Page Link Building!

It is one of the most powerful ways to generate quality backlinks to your blog post.

A resource page is simply a webpage or blog that lists the links of useful resources for a particular topic. So, the resource page link building is simply a process of getting your content or website added in the page as one of the useful resources for the particular searched term.

Now, your next step should be to find the resource pages. So, how will you find it?

Simple Google search can drop you to the right source.

Use the following search strings in Google.

  • “Keyword” + “helpful resources”
  • “Keyword” + “useful links”
  • “Keyword” + “useful resources”
  • “Keyword” + inurl:useful links
  • “Keyword” + inurl:links

For instance if you run a travel website, put the following search string in Google.

Travel Inurl

These links can be helpful for the travelers looking to gather some useful information for their next trip. Clicking on these URLs, they may get pages like this

Weather Report

Now, create such contents on your website that can be a good fit for such resource pages. It is indeed a SUPER SIGNIFICANT step to get good backlinks.

Here, is another E-mail script that you can help you for Resource Page Link Building.

Hi Mervyn,

While browsing the web, I came across your resource page (URL of the page), your page helped me a lot. I just wanted to tell you that I also run a travel website where I keep posting the high-quality contents all the time. These blogs can be a nice addition to your resource page.

Here is the link (URL of your website or your timeless content)

Thanks for the awesome resource page.

Best Regards

(Your Name)

Tip # 6 – Broken Link Building Strategy!

Frankly telling, broken link building is one of the most effectual and easiest link building strategies in 2019.

To begin with this process, you first need to install a FREE extension in the Google Chrome i.e. CHECK MY LINKS.

Check My Link

Now, your next step is to find a few relevant pages with lots of links as they may have more broken link opportunities.

HOW?

Resource pages should be the great start for this process. However, you can use some other tactics to find out more broken link opportunities. For instance, if you run a Health website, you can use the following search term…

Health “top articles”

Health Top Article

Now, check all the pages if they have any broken link.

Smile, if you find one or more! J

Once you find a page with a broken link, your ultimate step should be to send a friendly email to the blogger.

Here is an E-mail script for your help….

Hi Robert,

While surfing the internet today, I found the following page (the URL) and then noticed that your page links to a BROKEN LINK (URL of broken link)

I have recently published an article on the same topic (URL of your timeless content). This content can be the good replacement for the dead link.

Best Regards,

(Your Name)

TIP #7 – Guest Posting!

Guest posting is indeed the best link building strategy for SEO in 2019? The process is easy and effective. Remember, you can’t do guest posting on random blogs. You have to be very attentive and selective while building backlinks through guest posting. The first and foremost thing to keep in mind is to make sure that the guest blog has decent Domain Authority and it provides no-follow or do-follow link etc?

Let’s start with the process now!

First find out the guest post opportunities in Google. If you have a travel blog, use the following search strings…

  • “Guest post by” travel
  • Write for us + travel
  • Travel + “guest post”
  • Travel + submit a guest post
Travel Guest Post

Once you have a list of relevant guest blog posting sources, it’s time for email outreach.

Here is an email script for your help……

Hello Brian,

I am (your name) an SEO executive for last 6 years. I would love to contribute a guest post (title of your blog) on your blog. I have added some very good ideas in this blog that I think will really resonate with your readers.

I will be highly honored if you consider my blog relevant for the guest posting.

No worries, if not, I will keep reading your posts.

Best Regards

Bonus Tip!!

Thinking about how to incorporate all these tips in your link building strategy? Bother not! Get in contact with an elite SEO Company in India to do the favor for you!

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Amit Mishra

Amit Mishra, the co-founder of Media Search Group, loves to pen down about marketing and designing. Be it search engine optimization(SEO) tips and strategies, Social Media Optimization, Increasing Engagement, and Traffic Score, Web Design and Development, Mobile Applications, Conversion/Sales, he covers it all. Been in the business for a long time, Amit Mishra knows some of the best strategies on how to expand and grow a Business Online.

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