Creating viral Content: How to Make Your Blog go Viral?

Recently updated: January 5th, 2019

Just about everyone who is an internet savvy must have heard about the term “go viral”. It refers to the fact that your content reverberates so enormously that it catches on fire, and ends up being the latest huge thing across the web. It happens when your content gets liked, republished, commented on, blogged about, re-tweeted, and earns you more views than you could have imagined in your wildest dreams.

Not a stroke of luck

Today, getting content to go viral requires no dumb luck but something else that holds more importance. All marketers who consistently create content that goes viral follow a strategic creation, production and promotion procedure. It is hard to make a blog post go viral and there is no secret sauce to make every post a hit. Desiring to make your content go viral is an unrealistic wish, however, there are plenty of things that you can do to boost your chances of making a blog go viral.

Before hopping onto the ways that makes your content go viral, there are some steps that can help you improving the chances of “going viral”. Read below the steps that will raise your chances of making your blog go viral:

1. Value the unreliable point of “going viral”

Any sort of content you create that is shared via iPads, computers, phones, or other electronic means can be viral. Be it an app, puzzle, game, or a story; do not limit your ideas of what can go viral. Viral could also mean within your personal interest niche such as cooking fans, photography buffs, or whatever, or it could go beyond your niche into the stratosphere of being enjoyed and shared by everyone, just for one main reason that is within your content that resonates with a wide group of people, such as a problem solved, human interest element, emotional, a health scare, a video or story of a cuddling pet or a cute kid etc.

2. Identify the limits of going viral

Position your content and do not try to control the viral nature of your content, instead focus fully on making it persuasive and not to forget to make it interesting, funny, and moving and obviously something that resonates in the mind for a longer time.

3. Identify what flows

Whatever the content is, it should touch the human heart. This is one of the key steps behind something going viral is that your content touches people in some way. Try to understand the nature of the flow on the social media networks and try to make your content in that way only. The content should have some qualities that are following:

• Content that inspires fright.
• Content that triggers an emotional response.
• Broaden the knowledge of people through positive articles and uplifting messages.
• Cute and attractive things.
• Short content often catches eyes balls.
• Unexpected and quirky topics.

4. Easily findable by people

Content that is buried and hard-to-reach can never go viral for a simple fact that nobody can search it on web. In case, you are using another site for hosting your content, make sure that you use one that has a good following, such as Facebook, YouTube, Flickr, etc. Provide easy tags and keywords within the content so that people can find things easily and quickly.

5. Be a linchpin for content

Surprises are the linchpin for a viral content. Emotions that fit well into surprises and anticipation of emotions are very common in viral content, specially amazement, interest, astonishment, curiosity and uncertainty. When you conduct a research, you are more likely to activate these all emotions.

6. Publish yourself

It is important to make your content public, if you want to make your content go viral. You can publicize your content through trusted social media networks in order to get your content noticed and possibly picked up on by many others. Follow some useful things that might help you in getting your content noticed. They are mentioned below:

• Share your content on more than one site such as Twitter, Facebook, YouTube, RSS feeds, and even links via profile pages that you must have on various websites and your email signatures.
• When it comes to viral videos and webpages, the link is an important part of it, so always use a link.
• Share a link to your content with everyone you know and provide them in such way that it won’t be a nuisance to them.

Wrapping up

With above mentioned steps, you can make your content go viral but before posting your content makes sure that the content is not aggravating as it may put bad impact on the people. And last but not the least; the content should have emotion and anticipation.