Recently updated: October 23rd, 2023
Do you run a big business? If yes, then your SEO efforts and other digital marketing strategies should also be bigger to meet your enterprise goals. Large corporations as well as mid-sized businesses that provide a diverse range of products and services to a diverse range of audiences fall into this category and need enterprise SEO, to be very precise.
A well-planned enterprise SEO strategy is required to dominate Google searches and reduce your customer acquisition cost (CAC). It also helps you improve the ROI of your brand and achieve growth in ranking, traffic, and revenue for overall performance in the long term. In this post, we will learn about Enterprise SEO, common Enterprise SEO challenges, and ways to plan an effective Enterprise SEO strategy. Let’s start!
What is Enterprise SEO?
Enterprise SEO is not the same as traditional SEO, which the majority of web owners are familiar with. Though it encompasses everything traditional SEO has, it is planned at a bigger level to manage:
- Hundreds of thousands of pages on enterprise sites.
- Business websites in multiple languages / for different countries.
Enterprise sites face fierce competition at every stage of SEO planning, particularly from brands employing sophisticated SEO strategies to target a small segment. Because of it, formulating enterprise-level strategies is very challenging due to the complexity of SEO practices at every stage and requires critical thinking, experience, and significant resources to produce results.
Like traditional SEO practices, a well-planned enterprise SEO strategy includes:
- On-page optimization
- High-quality content creation
- local SEO to penetrate deeper into specific market segments.
Investing in enterprise SEO helps big corporations decrease their CAC (customer acquisition cost) and improve CLV (customer lifetime value) when it comes to long-term growth and scalability. To be at the top of your enterprise-level SEO game, your CLV to CAC ratio should be high. A high CLV to CAC ratio indicates a long-term profitable business model.
While most businesses focus on paid search channels for a quick win, studies have repeatedly shown that SEO and content marketing target the lowest CAC in the long run. It pays off exponentially in terms of increased traffic and sales for sustainable business growth. Simply put, SEO is the way to go if you’re looking for a long-term strategy to reduce CAC and increase ROI.
Enterprise SEO Challenges
Enterprise SEO is more complex and formulating a winning strategy requires more time, resources, effort, and creativity than standard SEO practices for small businesses. You require a comprehensive enterprise SEO strategy that is tailored to your specific business requirements and customer targeting goals. As a result, many big companies struggle to develop an enterprise SEO strategy that results in lower CAC and higher CLV. Some common enterprise SEO challenges you will face while creating a winning strategy for your business, include:
The majority of enterprise SEO content available out there is too generic, misleading, repetitive or copied. Either it is not relevant in all parts or not tailored specifically to meet enterprise goals. Because each enterprise is distinct from others in some way, every enterprise’s SEO and content strategy should be as well for different target audiences and markets.
Scalability is one of the primary conditions for a truly effective enterprise SEO strategy and many SEO agencies fail to fulfill that. If you want to expand into new markets or grow your organization, you’ll need the infrastructure and resources to support large-scale search engine optimization, even in multiple languages. Effective workflow management, process automation, and robust reporting are the key requirements to achieve scalability with your enterprise SEO strategy.
Leveraging enterprise-level local SEO is another challenge for big companies because they face fierce competition from small businesses targeting a specific market with sophisticated SEO strategies by using all of their resources. Any company that operates in multiple markets or locations must be present in local search results. However, the majority of them lack the coordination required to win the local SEO game. You must have the right local SEO enterprise tools and strategy if you want your individual stores, branch offices, or franchises to perform well in search results.
Six Enterprise SEO Strategies That Really Work
1. Optimize for Voice Search
Google Assistant, Apple’s Siri, Microsoft’s Cortona, and Amazon’s Alexa, all are here to assist users through voice assistance to help with their searches and queries on the internet. If your business is not ready for voice SEO, you are lagging big and have to catch up more quickly. Voice technology has evolved significantly and has become a major digital trend; businesses must revise their SEO strategy and adopt voice search through content optimization to keep up with these changes.
2. Target Keywords with Striking Potential
If you want the quickest way to win big with your keyword strategy, identifying Striking Distance keywords and including them in your future and existing content is the way to go. these are the keywords that aren’t ranked at the top in Google SERPs (search engine result pages) but have the potential to rise to the top of results with a little time and planning. Refreshing your content with striking-distance keywords takes little time but produces excellent results.
3. Internal and External Linking
When working on your enterprise SEO strategy, you cannot rule out inbound and outbound linking to your site. Internal links keep visitors on your website longer and encourage them to make a purchase or subscribe. They are frequently used as a call-to-action because they may prompt a site visitor to take any action that will result in increased engagement with your site or lead generation. Internal linking to your site boosts the authority of your web pages while increasing your website’s search visibility and rank.
External linking or backlinking is a crucial ranking factor and an important component of Google’s search engine algorithm. It is a free source of traffic to your website from other sites. External links are links to your website from other websites. These links boost your site’s credibility and value in search engines.
4. Optimize for Featured Snippet
Featured snippets are the short text snippets that appear at the top of Google’s search results. They can be a list, tables, paragraphs, or steps to provide quick information to a user’s query. A featured snippet is derived automatically from Google’s index of web pages. The featured snippet box is known as Position zero because it appears before the top spot on the search page. The majority of featured snippets are generated by questions. As a result, ensure that your content has sections addressing how, when, where, who, what, and why about a particular subject. Focus on relevance and quality while ensuring that each section is between 40 and 50 words long. It also helps Google understand your content and business better.
5. Follow the E-A-T Approach
If you want to be found in online searches, you must improve your E-A-T strategy, which stands for expertise, authority, and trustworthiness. Google wants to ensure that the information it recommends in search results is correct, authentic, useful, and comes from experts in that field for a greater user experience on the web. Google uses the E-A-T approach to evaluate web pages, content creators, and websites to enhance the search experience. If you want to establish authority and improve your online reputation and trustworthiness, focus on appearing good in more links, shares, mentions, and reviews.
6. Blog Post
“Content is King.” It is true and relevant in every aspect of SEO optimization even today. Make sure that your company’s website has a dedicated section for blogs, articles, and news to keep your audience interested, build trust, and represent your business creatively. Blog posts can help you achieve high visibility across digital platforms by utilizing various SEO techniques such as content marketing, keyword targeting, and linking to your site, allowing your brand to be seen by thousands of people.
Every new blog added to your website creates a new web page, giving search engines another reason to crawl your site for new content. It also aids in keeping your website fresh and up-to-date. Regular blog posting keeps your website fresh and up to date-for more value in search engines.
Conclusion
Enterprise SEO has its challenges and complexity regarding the availability of infrastructure and resources. However, with the right tactics and strategies, you can boost your rankings, drive more organic traffic to your site, and increase conversions to witness growth. There is nothing new that you don’t do in your standard SEO strategies, all you require is to put in more time, effort, and resources to win over a wider audience across the world while planning business expansion.
Media Search Group is a leading SEO company that helps businesses to be in a better position and achieve top rankings in search results, regardless of the size of the business or how complex a website is. Contact us to discuss with our SEO experts and get a customized SEO strategy to grow your business.
