Recently updated: January 4th, 2019
Being excellent at writing is not all you need to write a great blog. But it is more than that, and coming out with ideas which sell is a big thing. This is an area where most of us get stuck when decide to write a blog that people like to read and share. Whenever you get tangled getting a good idea for your blog post, you won’t need to worry now at all.
Thanks to Google Trends, you can figure out the types of topics people are searching most. You can, actually, analyze the trends to get more details about a topic like the time when people are more interest in that topic, the region where that topic is searched most, and so on. Let us discuss everything from how Google Trends does work to the best ways you can use it to brim with a number of hot ideas for your blog post.
Get started here…
Before jumping to the way Google trends does work, we will know what exactly it is.
Google Trends is one of the services Google offers to internet marketers. It allows you to get the trending topics and analyze them to get more specific details about them. For example, I want to write a blog on wedding planning for the audience across the US. I searched for the keyword wedding planning in the Google Trends for last one year.
It shows us the term was searched most between December 2017 and January 2018. This means from December to January is the best time for a blog on wedding planning.
The best thing is you can use it without a need to sign up. Simply open Google Trend and browse through it. You will see a lot of trending topics. Look at the image below wherein topics that are trending show.
Click a trending topic that interests you to get more details. You will get time specific details. You will get trend details over a period of time as shown in the image below.
You spot the interests of people in the optic you search over a specific time period. You can set the time period using the drop down given there. For example, if you want to get the trends from 2014 to the present. Choose from the drop downs given the past four years. In the image above trends are shown for the last 12 months.
To verify the trend you should look at the trends over a long span of time, at least four to five years. If the search volume for a topic is consistently high for a particular time period each year, this means that is period when that topic spikes. Thus, you can plan a blogging schedule that helps you write a blog post that gets more searches and shares.
Lets us have a look at the top benefits before we discuss the best ways to use Google Trends to come up with great ideas for your blog post.
-Stay on top of the latest search trends.
-Research a keyword’s popularity over time.
-Explore specific periods of time or regions.
-Segment your results according to the web, image, news, and YouTube searches.
-Find out about related keywords and topics.
Anyone even ones with no prior experience can comfortably use Google Trends. But this is not all you need to come up with a great topic idea for your next blog post. Here are three simple yet extremely effective ways you can use to easily produce the best ideas for your blog. These ways are very simple tricks and anyone can efficiently use them. Here is how:
Some searches spike during a particular time period. For example, gift items are more searched around occasions like Valentine and Christmas in western countries and the USA. Likewise, ethnic wears get more searches in India during Dipawali.
This means it is important to identify seasonal trends. If you publish a blog on topics like electronic devices during Black Friday, your blog is more likely to get searched and shared. Because this time people in several countries are looking for electronic devices.
But if you have a blog dealing with several topics, it may be difficult for you to keep the track of trends for each topic.
If you manage to track when interest in a specific top tends to be high, you can post time specific blogs. This ups the odds of your blogs getting more popularity, which will eventually result in more conversions.
For example, if you have a blog providing sports gear reviews, your focus would be on more blogs around running shoes. But they will perform well is quite uncertain. Using Google Trends can make it easy for you. Look at the image below.
Though the interest in running shoes remains almost steady the entire year, you will spot two spikes if you give a close look. Near the begging of August and April, the interest in running shoes is high. This means you should publish your blog post on running shoes around those months. This will get your blog more searches and likes as well. The conversion chances are also high. However, you should verify the trend to be sure. And all you need to do is expand the range of your search. For example, searching for the last year, you should search for at least four or five years. In the image below we set search duration for five years and then searched.
We found that people were less interested during October and December. But the interest in running shoes was significantly high at the end of July and during some part of August. This means:
– Single spike of interest is not the trend
– Multiple spikes over a long span show real the trend
– Analysis of search trends over a long spell of time is essential to find the real trend
Figuring out seasonal trends is easy, and all you need to do is just have a keyword. Enter it into Google Trend once you have chosen a time range. Make sure you choose the time range of at least four years so that you can have the details of real trends.
Likewise, you can set the location if you want to target a specific region. Or you can go with the default setting.
Figure out the interest in a particular topic in a specific region
A keyword searched most in the USA does not mean it may also be the trend in other places. If your target audience belongs to a specific region, choose the topic getting searched more often in that particular region you are looking to target.
And it is easy. Google Trends allows you to see the interest of people in a topic in a region. Let us take a look at the image below.
Look at the top left corner of the image. You will see a down menu with default worldwide. You can change this, selecting from the menu a region you want to target in your blog post. For example, if it is the Europe that is your target location, click the drop-down and select Europe. You will have the trends of searches for the topic you entered done in all parts of Europe. You can be more specific by selecting an exact location. Here we jump to London. See what the Google Trends has to show.
We searched the same keyword but have changed the location as England. And the result, too, has changed. We see the interest in running shoes spikes in the last week of December and declines as the month of January nears. It is mid of Winter and people not interested in running shoes! You wonder. But it is fact, and data does not lie. This is the benefit of using Google Trends to find ideas for blogs.
Sometimes, you may not find the right topic you can use for your blog post. But you do not need to worry. Google Trends suggest you some other topics related to your search. They may be of your interest and very helpful in coming out with great ideas for your blog post. Let us understand through the example.
We searched for the keyword ‘WordPress’. The interest in the term was almost steady for the last five years. And so it is hard to find what is trending.
But as you scroll down, you find some suggested topics. See it from the image below where you will spot on the left some other topics quite related to the keyword you searched.
Related topic section tells you what people are searching for instead of WordPress. We see a steady rise in the search interest for this keyword over the last five years. As you click the keyword, you get more details.
You will see ups and downs in the spikes. It is difficult to decide the trend. So you should be more specific in your search. And for that, you need to get down to the related topics as we did in the image below.
Now you have the more specific idea you can use to write your blog post.
This is how you can best use the Google Trends to come out with a blog post idea that works. However, the tools like Google Planner which is free can also help you write a great blog post that could get more searches and likes and shares.
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