E-commerce is becoming increasingly competitive, and the competition among Shopify stores is growing nationally and internationally. This has made it more challenging for eCommerce businesses to get noticed by potential customers. To grow successfully in the market, ranking higher than your competitors in search engine results is essential.
Luckily, many Shopify SEO tools are designed to help your e-commerce website rank higher than your competitors. These tools help you create data-driven SEO strategies that can improve your ranking and visibility on search engine results. You can think of these tools as your store’s analytics tool because they provide data and insights into your eCommerce website performance and improvement areas.
However, with over 8,000 SEO tools available for Shopify stores, it can be difficult to choose the right Shopify SEO tools for your Shopify SEO process. So, let’s look at some SEO tools that will help your Shopify store rank higher.
How SEO Tools Work
SEO tools help you create SEO strategies to ensure that your website remains at the top of search engine results pages (SERPs), allowing potential customers to find and browse your products. They achieve this by providing information on the optimization of various aspects of your website, such as product descriptions, tags, site structure, and more.
A well-planned use of Shopify SEO tools can elevate your Shopify store above your competition in search engine results, which will increase your product sales. Different SEO tools work on different aspects of your website, so choosing the right one will depend on your specific needs.
Which SEO Tools Are Best to Boost Your Shopify Store’s SERP?
Now that we’ve covered the basics of SEO tools, it’s time to see which type of SEO tools you should consider to boost your ranking on search engine results pages in 2024.
1. Image Optimizer Tools: TinyIMG
One major reason your Shopify store might be losing potential customers is slow loading times. Often, long loading times are the result of large image sizes on your website. Optimizing images involves addressing factors such as:
- Image file type
- Image size
- File names and alternative text
- Data structure
Optimizing each of these factors is necessary to ensure faster loading times. However, manually optimizing every image on a Shopify store’s website will take a huge amount of time. It also prevents you from focusing on your store and its products.
Some image optimization tools such as TinyIMG will help you automatically:
- Reduce image size
- Add alternative text
- Add meta tags
- Preload all images
Image optimization tools are a must for any Shopify store with a higher number of images on its website.
2. SEO Tool: Plug-In SEO
Plug-in SEO is one of the most highly-rated SEO tools on the Shopify store. This high rating is due to its ease of use and success in delivering results.
Its biggest advantage is the ability to provide accurate reports regarding your current ranking on search engine results pages and the areas where you can improve. This makes it ideal for newbies who need guidance on how to better optimize their Shopify store.
This SEO tool also provides a ton of features for improving your website and allows for editing multiple pages on your website, unlike other SEO tools. Some of its features include:
- Keyword Suggestions
- Support for multilingual stores
- Bulk editing of SEO data with premade templates
- Monitoring of SEO health
- Adding titles and meta descriptions to individual pages
3. Website Backup Tool: Rewind Backups
As you continue to grow and expand in e-commerce, you will be required to make several additions to your existing website and run maintenance from time to time. However, these things, sometimes, are not implemented correctly and may cause data loss and website downtime.
The longer your website stays down, the less attention you will get from your potential customers. One way to keep your website active in situations like this is to keep backups of your data on the website. This allows you to revert your website to its functional state, in case any new addition causes it to not function properly.
However, keeping backups of every data on your website is a very time-consuming task. That’s where website backup tools like Rewind Backups come in.
Rewind Backups provide easy automated backups of your entire store’s website, allowing you to recover and restore your entire store’s website, in the event of any mistakes that may happen.
4. Sitemap Tools: Magical XML/HTML Sitemap
Another way to improve the experience of a visitor on your site is to provide them with sitemaps of your website. A Sitemap is a file that contains information about your website like pictures, videos, and other files present on your website.
It is also an easy way to boost your ranking in the SERP. Search engines boost the ranking of those Shopify stores that are easy to understand in terms of
- Which pages on your website are important
- The last date of the update
- Whether the page has support for any other languages
If your Shopify store has a lot of content, designing a sitemap is a must to allow easy navigation for your website. Sitemap designing is an easy process when you use sitemap tools like Magical XML/HTML Sitemap.
Magical XML/HTML Sitemap is a sitemap management tool that allows you to easily build and publish customized HTML sitemaps
5. Product Optimizer Tools: SEO Product Optimizer
One way to optimize your Shopify store is by incorporating keywords that users frequently search for on search engines. The more relevant keywords you use on your website, the higher the chances of your eCommerce store being displayed at the top of search results.
However, identifying the right keywords for your products is a difficult task. That’s where SEO Product Optimizer comes in. This tool helps you discover niche keywords and search volumes for popular keywords related to your products.
It also helps optimize blogs and other pages on your website by suggesting improvements in a list format, making it easy to track necessary changes. This user-friendly approach has earned SEO Product Optimizer good ratings on the Shopify app store.
6. Llana’s JSON-LD for SEO
One major thing a Shopify store owner can do to drive more traffic is to work on optimizing the structure of the data. Better structured data will help search engines identify the contents of your website.
When search engines have a clear understanding of your data, they display more information for users about your website. This information can include images related to the keyword and reviews of your Shopify store.
Displaying wour Shopify store’s reviews is a very good way to attract attention to your website as it creates a sense of trust and quality in viewers. Relevant images can also instill confidence in viewers about your website being worth visiting.
An SEO tool that can help you achieve these results is Llana’s Json-Ld For Seo. Llana’s JSON-LD for SEO optimizes your website’s data structure, making it easier for search engines to understand your content. This tool structures data for:
- Blogs
- Products
- Recipes
- Homepage
- Reviews
Need Help with Shopify SEO? Connect with Media Search Group
SEO is a highly competitive market. Thus, it is highly recommended that a Shopify store work with a professional SEO company to boost its ranks in SERPs. Media Search Group specializes in Shopify SEO and various other online marketing services such as local SEO, social media marketing, website design and development, PPC management, and more.
At Media Search Group, we have over 12 years of experience helping businesses generate sales, increase profit, and establish customer loyalty. Media Search Group provides a wide range of SEO services, including:
- Site SEO Audit – It helps you know what improvements are needed on your website.
- Keyword Research – Focusing on keywords that your customers use is a great way to boost visibility.
- Content Optimization – It ensures content is easily understood by search engines and users to help increase the traffic on your website.
- On and Off-Page Optimization – Users and search engines prefer content whose meta tags, titles, and images meet their intent. High-quality backlinks in off-site posts boost the trustworthiness and popularity of your posts.
- Technical SEO Services – Faster website speeds, schema markup, and other technical enhancements ensure that visitors to your website don’t leave immediately.
- Mobile SEO – It involves services for enhancing the experience of your website for mobile users.
- Local SEO – Optimize your site for a location-based search through local citations, GMB listing, and other services.
- Google Analytics and Reporting – Helps learn user behavior and see how SEO efforts improve your traffic and conversions.
With this extensive list of services, Media Search Group will ensure that your Shopify store ranks high on search engines, attracts potential customers, and helps increase product sales.
Conclusion
Shopify stores need SEO services to survive in the competitive e-commerce market in 2024 and beyond. These six Shopify SEO tools will help you increase your visibility and get more customers. While DIY SEO strategies can be effective, working with professional SEO companies can provide you with advanced SEO strategies to ensure your Shopify store remains competitive. Professional Shopify SEO services will not only help make necessary improvements to your website but also keep track of user behavior and other key information, essential for staying competitive in SEO.
