Recently updated: August 13th, 2021
When you sell directly to end-consumers, the rate of sales depends not only on your product quality, customer’s pain points, and your ability to solve their problems but also on their mood. On the other hand, in the business-to-business (B2B) industry, clients always do proper research, evaluate your offerings hard, and think not twice but several times before making a purchase. However, once they choose you, you end up making massive profits and hefty revenue.
Now, the question arises is that how do you get other businesses to choose your business? That is where digital advertising steps in the picture.
Today, we will discuss some of the very effective B2B Digital Advertising Strategies that will help you at different levels and in numerous ways.
Effective B2B Digital Advertising Strategies You Need to Follow in 2021 and Beyond
- Know Where You Can Find Your Targeted Demographics
- Create Compelling Pay per Click Ad Campaigns for Quick Attention
- Invest in Search Engine Optimization to Rank Higher Organically
- Make Your Website Appealing, Easy to Navigate, and Informative
- Step into the Viral World of Social Media
- Attract Businesses by Showcasing Your Expertise via Content Marketing
- Enter the Game of Email Marketing for Curious Ones
- Get Clients’ Video and Text Reviews to Attract New Businesses
- Publish Detailed Guides of Your Products and Services on Your Website
Now when you have the rundown of our tactics, let’s take a closer look at each of them for better understanding.
- Know Where You Can Find Your Targeted Demographics
Before you start marketing or advertising anything about your business, you must know:
- Where can we find our targeted clients?
- Which areas or countries have more potential clients?
- What platforms do our existing and potential clients use for socializing?
- Which clients have your competitors already roped in their business schemes?
Never stop researching about your clients because new markets and clients continue to emerge as trends change over time. To get more leads and sales, you should tap into even micro-communities.
- Create Compelling Pay per Click Ad Campaigns for Quick Attention
Pay-Per-Click (PPC) ad campaigns are the best shortcut to attract businesses looking for products and services like yours. PPC ads look like any other search result with the two key differences. 1) They hold the label ‘ad’ on the top left corner of the headline. 2) They appear at the top positions, above all organic rankings.
Before you run PPC campaigns, remember that the competition is often too high. There are so many businesses bidding on top search keywords. To be precise, you have to win a bidding war to advertise your business at the top. As a result, you might end up with higher expenses. Still, PPC campaigning is quite popular and has a high potent for maximizing conversions. So, even if you don’t have a big advertising budget, you can also start advertising with small funds.
Make sure that your ads are highly compelling, professional, and have the substance to lure real business clients; otherwise, you will have a hard time winning their hearts and minds.
- Invest in Search Engine Optimization to Rank Higher Organically
Don’t want to splurge on expensive ad campaigns? That’s okay. PPC is just one among many strategies in the book of digital advertising. To increase your website traffic, generate leads, and make sales organically, you must invest in search engine optimization (SEO). Though SEO is not directly related to advertising, it is more of a marketing approach that helps with long-term goals and results.
Why does your B2B Company need SEO?
In short, SEO is a proven technique to market your B2B business online. SEO helps you optimize your website to rank it higher on a search engine for relevant search queries. The higher rank your website gets, the more traffic your website will receive, which will eventually fuel your sales funnel.
What does SEO involve?
- Enhancing the performance of your website in terms of speed and user experience
- Content creation keeping in mind keywords that your business should cover
- Optimizing all the images, videos, and graphics
- Creating a solid backlink profile to improve your site’s credibility
- Removing duplicate content and optimizing existing content
- Setting up Google My Business profile, and more
When buying an SEO package for your B2B business, you will find various categories in SEO, such as on-page SEO, off-page SEO, local SEO, mobile SEO, and more. When combined, they tend to provide better results.
- Make Your Website Appealing, Easy to Navigate, and Informative
Once you manage to get people to click on your website page link on a search engine, what happens then depends on how good your website is? To improve user experience and attract more traffic through your website, ask yourself or your web design and development team the following questions:
- Does our website load fast?
- Does our website look attractive and soothing to the eyes?
- Is our website easy to navigate and use?
- Is our website secure, credible, and mobile-friendly?
- Does our website design match our branding theme?
- Are the photos of our products ultra-clear, enough large, and high quality?
- Have we mentioned our licensing, insurance, and bonds on the website?
- Have we provided all the crucial information about our products and services on the website?
- Are the Call-to-Action (CTA) buttons visible and subtle?
- Do we have correct, valid, and complete contact information on our website?
These questions are just the tip of the iceberg. For more guidance and better results, you should bring your SEO team and web designing team together.
An attractive, optimized, and efficiently-managed website makes it easier for you to draw in more clients than you can imagine.
- Step into the Viral World of Social Media
When everyone is doing it, you should also do it but in a different and better way. Many businesses with a forward approach are making their presence on social media because people hang out and spend a lot of time on Facebook, Instagram, YouTube, Twitter, and other channels. Since business clients are also people using social media often, you must be present there too.
Use social media for ad campaigns, new deals & offers, educate your followers with micro-posts, engage with your followers, and promote your social responsibility.
One thing that social media is very receptive to is video content. While text and graphical posts are good and should not be skipped, posting video content will help you get more views, likes, and engagement. Choose trendy themes and topics that appeal to your demographics and offer great value to them.
However, beware when posting anything on social media. It is because one wrong or poorly reviewed post can result in overwhelming criticism. And that might hurt your business reputation, and ultimately the list of your existing and potential clients!
- Attract Businesses by Showcasing Your Expertise via Content Marketing
Most successful companies are the ones that pay a significant amount of attention to their content marketing. Whether it is a simple announcement, an impactful press release, a quality guest post, or a long informative blog, you should put on experienced and skilled content writers and copywriters with subject matter expertise to create content and market your business. Why? Content creation with search intent helps you get more traffic, showcase your knowledge, improve your reputation, and may also help in converting your readers later.
An emerging trend in content marketing is vlogging. Vlogs are video blogs that you can meticulously use to share with your clients and followers. They make it easier for your viewers to process information, retain it for a longer time, and get influenced.
- Enter the Game of Email Marketing for Curious Ones
If you have something fascinating, such as tips and tricks, hacks, infographics, guides, webinars, videos, and special deals, then you can benefit from email marketing. Apart from focusing on B2B online ads, you can create a list of email addresses and send emails with valuable propositions to specific groups of businesses.
Don’t try to push your emails in their inbox forcibly. Instead, ask your followers and clients to sign up for something related to your business industry that they find interesting. This way, you will receive a positive response because they have voluntarily signed up to receive whatever you promised to offer them. Email marketing is a popular form of remarketing because it helps you stay in touch with businesses that have already visited your website and shown a clear interest in your business.
- Get Clients’ Video and Text Reviews to Attract New Businesses
Video and text testimonials from clients who have used your products and services and the clients who are using them currently provide you with the best way to impress your potential B2B clients. You can post reviews and video testimonials on your website, social media business accounts, and other platforms. It shows your potential clients that you are a trustworthy business and have been serving many real clients. Since people think of reviews as personal recommendations, testimonials can help create trust among new and potential clients and persuade them to choose your business over your competitors.
- Publish Detailed Guides of Your Products and Services on Your Website
Though this tip is also not directly related to marketing or advertising, it is something that will give you a competitive edge in the industry. It doesn’t matter how many clients you attract to your site; if they cannot find sufficient information about your products or services, they would be least interested in doing business with you. It matters a lot, especially in the B2B industry.
So, upload quality documents, infographics, or PDF files that explain your offerings well, provide their specifications and show what makes your product or service unique from others. You can create mini-articles or attractive graphical content and share them with your clients through email. When they find everything they want to know about your products and have detailed specifications, you are more likely to convert them.
B2B digital advertising and marketing can be complicated and daunting. With the right strategies and team of digital marketing professionals, you can gear the success of your B2B Company.
Ready to kick your business growth through effective B2B digital advertising strategies? We would love to help you market your B2B firm and make it more profitable by boosting your website traffic which will ultimately help increase your sales and revenue.
