Want To Build Your Website Authority? Here Is All You Need To Do!

Recently updated: January 4th, 2019

Not getting traffic that you should to your website?  This may be because of the poor website authority. The higher the authority, the easier it will be for your website to get more traffic.

Wondering how it can help with the ranking of a website? Though Google does not rank a website, it ranks pages on the website. But the higher authority helps the search engines to rank pages. And pages on a high authority website are more likely to rank higher.

So what have you decided now? Yes, you want, and everyone would like, to boost your website authority. And so we have come hand-picked some of the simple yet most effective ways you enhance the status of your website.

Write for the websites popular in your niche:

There are many websites that allow for guest blogging.  Select some of them which are popular in the area of your interest. Publishing high-quality articles wherein you can add a link to a related article on your website helps increase the authority of that article (and ultimately your website’s)

For that you need to:

• Write a quality article on your website whose authority you want to increase
• Search for the websites with higher domain authority in your niche and contact the owner to pitch for guest blogging
• Once the websites agree to guest blogging. Create a quality article which must relate to the original article you have on your website. Make sure the article for guest posting must contain a link to your website presented in a way that hooks readers

When you write for other high domain authority websites, make sure your article is of high quality, makes a great sense for readers, and very smartly relate to the article on your website that you want to rank for.

Ask your friends for a favor:

 This means your friends or partners may be ranking for the keywords you too want to rank for. Adding a link from their content back to your website would be tremendously beneficial for you. So reach those friends or partners who rank well for the keywords that you want to rank for.

BUT ONLY do this if the link would help you add a value to the authority of your website.

So, how you can get to know if your friends/partners are ranking for the keywords you want to target.

It is that simple. SEMrush is all there to help you. Just enter your friend’s/partner’s domain name and you will have the details of what they are ranking for.

Grab the opportunity to be a guest on podcasts:

If pressed for time to write a long article for guest posting, this is the right option for you.  Being a guest on podcasts is time saving and you still are able to harness the same result.

 In fact, this is the audio version of guest posting. And so many podcasts create show notes much like a blog post. So in this content, you can use mentions and backlinks to an article on your website.

Note that while pitching yourself as a guest on podcasts, show you have the expertise and deep knowledge of the topics they are talking about.  This will help you grab the opportunity in your favor.

Create content with the higher potential to get quality links:

Some content is likely to naturally get more links than a typical blog post. So it is better to invest more in creating content that is likely to get more quality links.

A research by BuzzSumo, a popular tool that helps the content marketer to quickly identify what content is working well, below shows the types of content that gets more links.

• Content that provides a great solution to people pain point
• Strong opinion posts
• Content that has something new and authentic for people
• Content on the topics trending and also provides practical insights is thought to get more quality links

Create a strong brand presence on social media platforms and keep it up:

Social media is the best way to give a brand wider exposure. When people see a blog or article that truly addresses their problem and relates to their thinking, they are more likely to share it with people in their network. The more the content is shared, the more your brand gets exposure.

Do share the same article for many times to get more attention. And share the content in the form of an image rather than a plain text.

Give a mention of influencers in your post:

This makes your content more trustable. So include the opinions of the influencers in the niche your business in. This has multiple benefits like:

• They (influencers) learn about you and your business
• Their followers may become your new audience
• This helps you heighten your status and get recognized in your niche

The best way to get their opinion or comments on a topic you want to write a post is search online for other posts or news wherein they have shared their opinion on the topic.  In a way, this saves your time and money.

Choose the right platform for your brand to be mentioned on:

The more reputed resources your brand gets mentioned in, the more helpful it would be for your brand to build a higher authority.

Find the right resources for your brand is that easy. Either you can use SEMrush or simply count on Google.  As you type in the keyword in Google, you see a lot of options there.

But before you choose a resource, check the domain score the website. Only high score sites will work.

 Check for bad links and remove if any:

Spammy’ links to your website are enough to tarnish your online image. So check for any such links to your websites. And if you find any, remove them immediately.

There are tools that help you see if your website has any spammy links.  Take, for example, SEMrush backlink audit tool that helps you quickly identify bad links.

Optimize your content:

You simply cannot overlook the benefits of content optimization. Content with the higher rank in search engines is likely to be viewed by more people searching online.

So take the right step that helps you increase the search ranking for your content. Follow the techniques Google uses to help understand what your content is about.  A have look at your past well performing content to see if the right keywords and synonyms along the main keywords are properly used in that content.

To say in short, regular updating older content is a trick that works wonders.

Find high authority websites with broken links:

Broken links are one of the big drawbacks for SEO, and so one wants broken links on their website.

Search for websites that have such links and approach them to tell about this, offering a better replacement as a link to your website.

One of the tools you can use to find a site with broken links is Check My Links extension that analyzes a web page and provides you with the details of invalid links.

 Everyone is looking for broken links. So when you find a link, it is likely that other people too are linking to that website.  Make a list of all those people and reach them out, offering a replacement link. This is another way to find invalid links, and it actually works.

Get your brand mentions on media sites:

It is, perhaps the most powerful way of building your website authority.  Also, getting mentions and links on authority media sites provides your brand a wider visibility and exposure.

Though this is not like easy cake, digging out an interesting idea about your products or services- the idea that can immensely impact people- will make it easy for you.

 And we think these are more than enough to build your website authority. However, you can find your owns ways that you think can help to build the authority.

If you have any, do let us know in the comment below.