Recently updated: October 1st, 2020
As more and more people are going online for shopping, a business website is the need of the hour. Today, businesses of all sizes require a professional website for their online presence to stay relevant in the competition. Especially the small businesses that are competing for the small segment of the audience should focus more on improving their online visibility to stay connected with their consumers on the internet. Also, a business website is your best marketing tool when we talk about online marketing.
So, if you are a small business owner and still not sure about developing a business website, here’re some key benefits that it can bring to your business:
- It is your first point of contact with your potential consumers on the internet.
- It improves your brand awareness and visibility online.
- It helps you expand your consumer base.
- It increases the credibility of your business.
- Your business will always be online and accessible to your customers.
Hoping that you are ready to build your business website, we will take you through some website design tips for small businesses to help you get your first website. Once you are ready to look at your options in website development, you will face some challenges regarding website design, responsiveness, navigation, and content with unlimited opportunities in website design for small businesses available in the market.
A good business website should have an appealing, visually attractive & responsive design, solid navigation, perfectly placed call-to-action buttons, easy-to-use user interface, and well-optimized content for meaningful communication with consumers. It should also be well optimized to bring potential consumers to your website to generate more leads and sales. Here’re some key small business website design tips that can help you achieve your goals.
Key Website Design Tips for Small Business You Can’t Ignore
Focus on Clutter-Free Visual Design
The design of a small business website should be simple yet captivating at the same time. You just need to put relevant content and call-to-action buttons with easy-to-understand navigation for better user experience. At the same time, you should focus on using high-resolution images in your designs to catch the user’s attention. Too much information, complex structure, or a dull look can make a bad first impression on visitors. A clutter-free design with visually attractive images relevant to your business will offer a pleasant viewing experience to your visitors to increase engagement.
Responsive Design
It is one of the most crucial parts of your small business website design tips that you can’t miss during your web development project. Your business website should be responsive across different screen sizes and devices for better user experience, especially on mobile devices. As more and more users are using a mobile device to search on the internet, Google has announced its mobile-first index policy and started penalizing websites with non-responsive designs on mobiles. It can hurt your business very badly that you cannot ignore this element during your website designing.
Optimize for Search Engines
What is the use of a business website if your potential consumers can’t search and find it through different search engines? You need to tell the search engine, especially Google about your presence with search engine optimization (SEO) practices. You can also look for an SEO services company, as it is an important digital marketing strategy that helps your web pages rank higher in the search engine result pages (SERPs) for the relevant keywords by optimizing your URLs, sitemap, Meta tags, and content. It helps search engines like Google, Bing, and Yahoo to find your business and index them with ease. To get benefits out of your business website by targeting potential consumers, you just can’t ignore SEO.
Quick Site Load Time
It is a well-known fact that a visitor doesn’t wait more than a few seconds before leaving a website if it doesn’t display the information due to poor load time. It is a very important factor that decides whether you get a successful sale or lose a potential consumer. If your small business website takes too much time to load, it is not going to win you anything. For this, you need to prefer a light website design, server configuration, and bandwidth to handle all the front-end and back-end data with ease. Your site loading time can also affect your ranking in search engines and a poor score on this parameter will not be beneficial for you
Simple Navigation
Solid and easy-to-understand navigation with perfectly placed call-to-action buttons can lead you to generate more sales from your visitors. The navigation menu on your business website is a crucial element that helps visitors to browse through the website on different pages. A user doesn’t want to put a lot of effort into searching something on a website if it can’t be accessed easily. Keep your navigation bars simple and uncluttered easy-to-read texts to navigate your users. You should also consider placing a search box into your website design to encourage visitors to search for anything within your website.
Make Your Listings Attractive
List your products and services effectively to avoid any cluster or noise because this is where a potential consumer decides whether he wants to purchase or not. Showcase your products/services to your visitors in a beautiful and professional manner with essential information such as product images, descriptions, and pricing. Try to keep your product page very clean and informative and don’t add too many products on category pages to keep it crisp and appropriate.
Keep Your Contacts page Updated
A contact page is a very important page on any business website that helps your consumers find you easily and you can’t overlook this. Many consumers visit the contact page on a website before making any purchasing decision to ensure the credibility of the business. Your contact page should include your business contact numbers, email address, and physical address of the company. If you are a service company, you can also include a map for directions and hours of operation of your company to let your consumers contact you easily for any support or feedback.
Get a Brand Logo for your Business
Your business should look authentic and professional when a consumer visits your website. Try to mention your business name in the header of your website with a professionally designed brand logo for a unique and professional look. You can also choose the colors and fonts on your website and logo to sync them with the idea and niche of your business.
Content
Content on a business website plays a very important role in communicating with your audience and indexing your web pages in search engines. Try to create a blog section on your website where you can post articles about new events, announcements, and news related to your business to share with your audience. It can also increase user engagement on your website that can lead to more sales.
A visually attractive and well-optimized business website is the face of your brand on the internet. You cannot ignore the crucial factors and elements while designing your business website. The above website design tips for small business can be your roadmap to your first website to take your business to the online world.
For this purpose, you can hire a team of professional web designers and developers to help you build your website by considering all the basic elements of a professional website. When you are looking to develop your first business website, try to find an affordable small business website design company for your needs. It will help you find and focus only on the basics that are necessary to bring your business on the internet. If you need some help, get in touch with Media Search Group to discuss your idea about your business website and we will help you through the process.
