Why Have Video Contents Acquired the Future of Digital Marketing?

Recently updated: January 5th, 2019

Ever wondered what those videos in your Facebook and Twitter news feed do when you log into your accounts to check the daily updates in the morning? Not only this, they begin to play as soon as you stop by them, not even waiting for you to hit the play button.

If this has gone unnoticed, then there is yet another common example. When you go down to YouTube to watch any video, you have to wait for a few seconds (5 to 30) before you can go ahead to watch the streaming video. An advertisement, which is a video content, plays before you can skip or watch the main video.

Having a mind-boggling? Well, most of the Facebook pages and Twitter handles are using videos to communicate with their audience. Be it e-commerce sites or a food joint, everyone has started sharing video contents about their latest things, for video is an efficient storytelling medium and they large numbers of views on videos proves it all.

Videos Create a Lasting Impression

Psychologists say that the mind retains audio-visual contents longer than simple text. You can analyze it for yourself -watching a tutorial video helps you more than reading the theory that is available on the internet about using a product. In fact, in regions where people are unable to read and write, watching a video and listening to what it has to say makes a lot of difference.

The difference lies in the emotional connection that the video is able to establish with the viewer while showing the business’ promotional campaigns, influential ideas, and experimental content efforts. Video contents are the future of marketing, gaining popularity as an efficient medium to establish a strong brand identity.

Implementation of Video Content Marketing:

In fact, quite a large number of websites are embedding videos on the home pages. You may check out the websites of brands like Intel, Coca-Cola, and Toyota to find how well they are implementing the diverse video methods and styles. There are numerous examples in every domain where video contents are being utilized.

• In case of an e-commerce site, the latest offers, end of season sales, the launch of new products etc. can be publicized with the help of video contents very efficiently. The people who watch these videos are highly impressed customers and are attracted towards the offers or sale, reaching to the website to check it out.
• In case of a food joint, a video that shows a customer’s review or the inside stories of the place may attract a lot of people to the food joint. The way food is cooked, the infrastructure, the secret of recipes etc. can be effective topics to do the video content marketing for the food joint.
• In case of an educational institution that has a new course for the students to enroll in, video contents that speak about the facilities provided by the institution and about the results that are obtained there shall be an effective way to convince more students to take an admission there.

All in all, videos are among the most versatile tactics content marketers can leverage, in a century evolving as fast as ours. Videos effectively combine the professionally produced content with user-generated content. And as data rates have gone down and internet speeds have gone up, video content marketing has left behind the traditional blogs and articles, and even the newly old infographics.

Successful Video Content Marketing Strategies

For a successful video marketing campaign, along with the focus on video making, it is needed that the advertising aspect doesn’t get leaked out of the grip. So many brands are investing so much in the video production for their brands, in fact, burning their budgets to harness the maximum benefits out of it.

• Videos can in both short films and long documentaries, depending upon the requisite. The length can be from 6-second videos to an hour.
• An efficient virtual content platform such the brand’s website, blog or other sharing media such as YouTube and Slide Share can be effectively utilized.
• Video content resolutions should be adjusted such that they are compatible on both desktop and mobile environments, playing hassle free.
• And essentially, they should be imminently shareable on social networks, including Facebook, Twitter, Instagram, and Snapchat, the hubs for business these days.

While in old days, a video was not the ideal format for portraying the content before the world, today it has classified itself as a top-notch strategy, turning brands not using them obsolete. But today, your audience might not prefer to read an article and go for watching a video, since it’s faster and does not require as much of their attention.

It drives brand awareness when social issues are highlighted by the brand. It creates engagement as the viewers can participate in the story as it unfolds. It diverts attention, communicating in a more emotional tone that text alone can’t do. Under such lucrative facts, who would not you try the video content marketing!