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Founded in 2013 by Stephan and Violet, BS Jewelry is a family-operated business with a good reputation in the jewelry market and offers unique moissanite jewelry across the UAE. Stephan, using his R&D experience in brilliant cutting, developed the BS moissanite cut that competes with perfect diamonds.
The mission of BS Jewelry is to make their customers aware of low-quality diamonds by educating them about stone properties and characteristics.
BS Jewelry partnered with Media Search Group to enhance their dominance in the search engine and online visibility.
BS Jewelry teamed up with our SEO company, Media Search Group, to improve its online presence and rank its online jewelry store on top positions of Google Page 1. As a top SEO agency, we audited their ecommerce website and outlined our challenges, which were:
To increase organic search traffic and boost sales To improve online brand awareness and visibility To generate high-quality backlinks for referral traffic To create content to make their customers aware of high-quality diamondsTo achieve these SEO goals, BS Jewelry invested in our comprehensive SEO package.
After partnering with Media Search Group, the online jewelry store has seen a remarkable 809.44% increase in organic trafficand 1,120.45% boost in engaged sessions within the first year.
Through our keyword-focused and data-driven ecommerce SEO strategy, content optimization, and link building efforts, we've helped BS Jewelry expand their digital reach and become more visible to potential customers online.
After having a discussion meeting with BS Jewelry, our ecommerce SEO agency conducted a thorough website SEO audit, competitive analysis, and industry research. We then outlined a custom ecommerce SEO strategy that included:
Ecommerce keyword research
Buyer persona assessment On-page optimization Ecommerce content optimization
Technical SEO
Ecommerce link building
Ecommerce link building great improvements in organic traffic, social traffic, referral traffic, engaged sessions, and keyword rankings. This digital growth has helped BS Jewelry to become a leading online moissanite jewelry store.
We initially started with optimizing the ecommerce store with long-tail keywords, such as gold moissanite jewelry Dubai and moissanite engagement rings Dubai to attract relevant, qualified traffic, in other words, more potential customers. Using Google Analytics, we discovered the areas for SEO improvements and came up with a result-driven SEO strategy.
Our comprehensive SEO strategy results in remarkable improvements. Here are snapshots of what we've achieved for BS Jewelry:
The number of users visited BS Jewelry's online store has increased by 620.6% over the past 12 months.
Key Events Improvement (Conversion Rate): 2,337 %
Event Count: 1.4M (828.7%)User Improvement: 620.6% 
The pageviews report shows a substantial increase of 1,035.9% in the number of pages viewed on BS Jewelry's website.
The engagement rate improved by 59.51% and the total engaged session count reached to 102,164 from 8,371.
We increased direct traffic for BS Jewelry from 1,152 to 13,555 in the past year, which is an indication of higher levels of customer loyalty and improved brand awareness.
The organic search traffic increased from 646 to 5,875 in the past 12 months, marking a significant improvement in visibility.
Social media traffic increased from 393 to 3,565, indicating a strong improvement in social media presence and engagement.
The table below shows the keywords that we ranked on the #1 Google Page:
| S. No. | Keywords | Initial Ranking | Current Ranking |
|---|---|---|---|
| 1 | gold moissanite jewelry dubai | -- | 1 |
| 2 | moissanite jewelry uae | -- | 1 |
| 3 | moissanite engagement rings dubai | -- | 1 |
| 4 | grown sapphire jewelry dubai | -- | 1 |
| 5 | grown ruby jewelry | -- | 1 |
| 6 | gold moissanite jewelry | -- | 2 |
| 7 | private hotel membership discount | -- | 2 |
| 8 | 3 carats moissanite earrings | -- | 2 |
| 9 | grown sapphire earrings | -- | 1 |
| 10 | grown emerald rings | -- | 6 |
| 11 | grown sapphire jewelry | -- | 2 |
| 12 | gold moissanite pendants dubai | -- | 1 |
| 13 | 2 carats moissanite rings | -- | 2 |
| 14 | moissanite fashion earrings dubai | -- | 2 |
| 15 | grown ruby earrings | -- | 3 |
Current Rank – 1st
Current Rank – 1st
Current Rank – 1st
Current Rank – 1st
This ecommerce case study shows our ability to create successful SEO strategies for ecommerce stores and deliver amazing results. We achieved remarkable SEO results for BS Jewelry online store.
Do you also want to grow organic site visitors for your ecommerce business? If so, connect with Media Search Group today.
We are a leading yet affordable E-commerce SEO Company and have helped several ecommerce stores drive organic traffic, improve engagement rate, and expand their online presence.
Check out our ecommerce SEO packages and pricing. Or, you can contact us at +91 74289 11235 / +1 65731 24124 or write us an email at info@mediasearchgroup.com to discuss how we can help expand the reach of your ecommerce brand presence and propel your business forward.
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