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Meghan Goering Photography is a well-established photography business based in Cedar Falls, Iowa, specializing in maternity, newborn, milestone, and family photo sessions. Meghan Goering serves clients throughout Cedar Falls, Cedar Rapids, Iowa City, and the Cedar Valley area, offering personalized and heartfelt photography services that document beautiful family moments to make them last forever.
As a local SEO agency, our specific challenges for this photography SEO project included:
Attract Local Search Traffic: Bring in more clients by improving visibility in local searches for photography-related queries, focusing on Cedar Falls, Cedar Rapids, and nearby areas.Strengthen Brand Awareness Locally: Build Goering’s brand presence across her local community and rank her Google Business Profile (GBP) for local photography searches.Create Content for Local Audiences: Develop informative and engaging content for expecting couples, families, and parents, covering not only photography but also community topics relevant to her clientele.Secure Top Keyword Rankings and Local Listings: Get Meghan Goering Photography to rank at the top of Google SERP for targeted keywords and improve visibility in the Google Local 3-Pack.After conducting a detailed local SEO audit and competitive analysis, our team developed a custom local SEO strategy for Meghan Goering Photography.
Local Keyword Research and Optimization: We identified high-traffic local keywords such as “Cedar Falls headshot photographer,” “Iowa City newborn photography,” and “family photographer near me.” These keywords helped attract more relevant, qualified local traffic.Google Business Profile Optimization: We optimized Goering’s Google Business Profile by enhancing GMB descriptions, adding new photos, and improving customer engagement through regular updates.Local Content Creation: We developed informative blog posts and community-related content that resonated with the photographer’s target audience. We worked closely with Meghan Goering to create content on the best topics and include local information to attract local search traffic.On-Page and Technical SEO: We optimized on-page elements such as meta titles, descriptions, alt tags, and internal linking to ensure her website was fully optimized for local searches.Local Link Building: We built quality backlinks from local websites, photography blogs, and community resources, boosting Meghan’s domain authority and referral traffic.The overall traffic to Meghan’s website surged from 495 to 11.44K, reflecting a significant growth in local audience reach.
Website impressions grew from 65.5K to 461K, showcasing the increased visibility of Meghan Goering Photography in local search results.
Organic search traffic saw an impressive increase from 790 to 5,250, driving more local users to the website for photography-related services.
Overall engaged sessions on Meghan’s website improved from 1,113 to 5,589 indicating that visitors were spending more time interacting with the content.
Referral traffic grew dramatically from 24 to 1,072, showcasing the success of our local link-building efforts and the impact of external sources driving traffic to her website.
Social media traffic from organic posts and shares increased by 377.64%, reflecting a stronger social presence and engagement.
GBP Interactions: Meghan Goering Photography’s Google Business Profile saw 755 interactions within 6 months.
Website Clicks: In the same duration, GBP clicks to the website increased to 437, showing a direct link between local search visibility and website traffic.
Meghan Goering Photography now ranks #1 in the Google Local 3-Pack for multiple photography-related queries, such as “Cedar Falls newborn photographer” and “family photographer Cedar Valley,” significantly boosting her visibility and client inquiries.
Due to our keyword optimization efforts, many targeted keywords started ranking in the top 5 positions on Google Page 1:
| S. No. | Keywords | Initial Ranking | Current Ranking |
|---|---|---|---|
| 1 | Cedar Falls headshot photographer | -- | 1 |
| 2 | pregnancy boudoir near me | -- | 1 |
| 3 | boudoir maternity photography near me | -- | 1 |
| 4 | family photographer near me | -- | 1 |
| 5 | cedar falls family photographer | -- | 1 |
| 6 | maternity boudoir photography near me | -- | 2 |
| 7 | iowa city newborn photography | -- | 2 |
| 8 | maternity photographer iowa city | -- | 3 |
| 9 | best maternity photographer near me | -- | 3 |
| 10 | headshots near me | -- | 4 |
| 11 | professional headshot photographer near me | -- | 5 |
| 12 | intimate maternity photography | -- | 5 |
Current Rank – 1st
Current Rank – 1st
Current Rank – 2nd
Are you also looking for a trusted SEO company for photographers? Connect with Media Search Group and grow your photography clientele and brand awareness in your target areas.
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