Merry Maids is a leading home cleaning service company that offers cleaning solutions to help homeowners maintain clean, safe, and healthy living environments. With over 500 locations across North America, Canada, and the UK, Merry Maids delivers high-quality cleaning services so that its customers get more time to enjoy what matters the most. From deep cleaning to regular upkeep, Merry Maids takes care of every detail to provide clean and welcoming homes.
Merry Maids partnered with Media Search Group for international SEO for cleaning service, with a focus on increasing organic search traffic and boosting brand awareness across international borders.
Merry Maids needed to enhance its online visibility in multiple international markets while addressing the unique challenges of ranking for cleaning-related terms with cleaning SEO services.
Our cleaning SEO team had to ensure that Merry Maids would rank for high-intent keywords to drive more organic traffic across these countries. The key challenges included:
Attracting traffic from multiple countriesProviding localized, relevant contentBuilding strong international backlinksImproving brand awareness across different marketsOur SEO team developed an international SEO strategy tailored to Merry Maids’ specific needs.
Localized Keyword Research and Optimization: We identified cleaning-related keywords with high search volume in the US, UK, and Canada, ensuring that Merry Maids’ content and website structure were optimized for search terms such as “house cleaning services near me” and “Merry Maids cleaning services.”Content Localization: We created location-specific web pages and blogs to cater to the specific needs of homeowners in different countries. This allowed Merry Maids to rank for relevant searches across various countries, offering targeted content that resonated with users in each country.Backlink Building Across Multiple Countries: Our team focused on securing backlinks from authoritative sites. We worked with cleaning blogs, home improvement websites, and other platforms to build a strong backlink profile.On-Page Optimization for International SEO: By optimizing meta tags, headers, and other on-page elements, we ensured that Merry Maids’ site structure supported international SEO to make it easier for search engines to index and rank the content.Merry Maids witnessed significant website traffic growth, with over 1.9 million visits from various channels within 6 months.
Merry Maids also saw traffic growth from additional countries such as Australia, Nigeria, and India, indicating a wider international reach.
Our international SEO strategy led to an increase from 339.9K in 2022 to 388.4K in 2024.
In the below chart, you can see the progressive growth in terms of traffic in the duration of 2 years from 2022 to 2024.
We created valuable content and earned quality backlinks by 168,000, which is a significant growth in backlink profile.
In the below screenshot, you can also see Referring domains also grew by 1,800, which is a good indicator of credibility.
The below chart shows how Merry Maids’s organic keywords ranked on Google’s search engine results pages (SERP) between 2022 and 2024.
The table below shows which keywords ranked in top 5 positions and how much traffic they received for Merry Maids.
The below table is a more detailed list of keywords that didn’t rank on search engines before for this home cleaning company. However, after our strategic SEO efforts, they ranked in top 10 positions. You can also see how we covered a wide variety of keywords for Merry Maids, such as apartment cleaning services, house cleaning, Airbnb cleaning service, house keeping services near me, and more.
| S. No. | Keywords | Initial Ranking | Current Ranking |
|---|---|---|---|
| 1 | Cleaning services | -- | 1 |
| 2 | House cleaning | -- | 1 |
| 3 | Cleaning company | 1 | |
| 4 | Apartment cleaning services | 1 | |
| 5 | House cleaning services near me | -- | 2 |
| 6 | Cleaning services near me | -- | 2 |
| 7 | Home cleaning near me | -- | 2 |
| 8 | Office cleaning services | -- | 3 |
| 9 | Airbnb cleaning service | 3 | |
| 10 | House keeping services near me | 3 | |
| 11 | Deep cleaning services | -- | 4 |
| 12 | Cleaning services Chicago | 4 | |
| 13 | House cleaning San Diego | 4 | |
| 14 | Move out cleaning services | -- | 5 |
| 15 | Post construction cleaning services | -- | 6 |
Are you also planning to take your business expansion to international level? Or, are you simply looking for a cleaning SEO company that can help generate local traffic and leads? If yes, please contact Media Search Group for affordable cleaning SEO services.
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