Digital Marketing Services for Restaurants

For restaurants, SEO (search engine optimization) should be a core part of your digital marketing strategy. SEO makes your website and online reservation system easily discoverable in local search results. Our SEO services help you rank higher when customers search for dining options near them.

Optimize Your Website for Local SEO

We perform technical SEO audits looking for ways to optimize your site for local search. This includes adding your address, phone number and geo-tags in the code to signal your location to search engines like Google. We'll ensure your website loads quickly, is mobile-friendly, uses SEO best practices, and gives search engines what they need to drive local organic traffic.

Use Targeted Keywords Across Your Site

To attract nearby customers, we identify and optimize your website for keyword terms they are likely using to find restaurants in your area. This includes keywords around your cuisine type, location, ambiance, popular menu items and other terms that match your offerings. We strategically incorporate the restaurant SEO keywords into your site content so search engines make the connection.

Create Location-Based Content

Our team will develop SEO-friendly blog posts and other content optimized around your local area and city. For example "The Top 10 Most Romantic Restaurants in Columbus" or "Best Sunday Brunch Spots in Springfield". This helps search engines understand you are a leading local restaurant option.

With our ongoing SEO services package, we'll have you ranking higher locally for relevant searches like "Italian restaurants near me" or "new taco place off NH24". The higher local visibility leads to more reservations from SEO traffic, new customers, and ultimately more revenue.

In addition to your website, your restaurant needs to pop up on key directories, review sites, and local listings where customers search. Our experts take care of optimizing your online listings for maximum visibility and exposure.

Claim and Optimize Your Listings on Key Sites

We'll claim and optimize your business listings on main sites like Google My Business, Facebook, Yelp, TripAdvisor and others. This ensures your hours, address, phone number, menus and photos are current and enticing across top platforms. Optimized listings help you rank higher locally and enable customers to learn about your restaurant and easily find your location.

Encourage Customer Reviews and Photos

An important part of local SEO is generating positive online reviews and relevant photos. We'll enable and monitor your review profiles, and even prompt satisfied customers to leave reviews after dining. This builds up your reputation and also provides fresh user-generated content. With enough quality reviews and real food photos, your listings will stand out.

With our setup and optimization of your key listings, your restaurant will have a strong presence on the sites customers rely on to find local dining options. Accurate and robust listings result in higher local rankings, improved click-throughs to your website, and more reservations generated from listings traffic.

Paid advertising complements your organic marketing by allowing you to reach interested customers right when they are searching for or likely to need your services. Our customized paid ad campaigns connect your restaurant with high-intent website visitors and social media users.

Use Search Ads to Reach People Looking for Food

We set up and optimize Pay-Per-Click ads on Google, Bing and other search platforms to appear when users in your area search for terms related to dining out. For example, your ad displays when someone searches "romantic restaurants near me" or "new Indian restaurant." You pay only when searchers click your ad, visiting your site primed to book their table.

Run Social Media Ads to Connect with Local Foodies

Our targeted Facebook ads, LinkedIn ads, YouTube Advertising and Pinterest ads promote your restaurant to engaged social media users in your city. We identify relevant interests like "food and drink" or demographics like "millennials with disposable income" that align with your customer base. Your ads inspire action by those most likely to appreciate your cuisine and vibe.

Retarget Ads to Recent Website Visitors

If someone visits your site but doesn't book, retargeting ads remind them to come back. We'll create customized display ads following recent visitors around the web, enticing them to return and complete their reservation or order.

With our strategic paid ad management, your ads reach audiences demonstrating interest in dining out at new restaurants. We optimize towards conversions, so you get the most reservations and sales from your ad spend.

A strong social media presence allows you to engage directly with foodies, reinforce your brand, and drive real-world customers. Our social media marketing services help you connect with audiences on the right platforms for your restaurant.

Create Social Media Accounts on Relevant Platforms

We’ll set up and optimize profiles for your restaurant on leading platforms like Facebook, Instagram, Twitter, and more based on where your target audiences are most active. This ensures you have a consistent brand presence where customers will see and follow you.

Post Engaging Content Like Photos and Videos

Content is king on social media. We create and curate compelling posts that will interest your followers, including mouthwatering food photos, behind-the-scenes kitchen videos, event promotions, chef highlights, and more. Posting engaging, relevant content consistently keeps customers interacting with your brand.

Respond Quickly to Messages and Reviews

Actively managing your accounts involves responding promptly to comments, questions, and reviews. We'll monitor notifications across your social profiles and handle inbound inquiries and feedback. Handling all interactions demonstrates you care, improves brand sentiment, and can turn followers into customers.

With our strategic social media management, we’ll grow your audience and engagement on the right platforms for your restaurant. Active social accounts give potential diners a real feel for your brand personality and offerings. Done right, social media brings new customers through your doors.

Email and SMS are effective ways to nurture relationships with customers. By collecting contact info and continually engaging your audience, you can bring diners back more often.

Collect Emails and Phone Numbers to Build Your List

We’ll make it easy for guests to join your email list on your website, at checkout, on social media, and through prompt follow-up after dining. With your permission, we can offer a special incentive like a discount or free item to encourage sign-ups. Growing your list gives you a direct channel to communicate offers and promotions.

Send Targeted Promotions and Offers via Email

Customers who opt in expect to receive relevant emails like special events, holiday promotions, early bird or happy hour specials, new menu launches, and more. We’ll create professional, mobile-friendly email campaigns that subscribers will look forward to receiving. Well-timed email marketing keeps your brand top of mind.

Use SMS for Timely Reminders and Last Minute Deals

SMS text messaging caters to customers always on their phones. We can collect phone numbers to SMS timely reminders about upcoming reservations or spread the word on real-time offers like discounted appetizers during slow periods. SMS is ideal for driving incremental sales when prompt action is required.

With our multi-channel approach to reach your customers through email and SMS along with digital ads and social media, we surround diners with timely and relevant touchpoints to increase visits, spending, and loyalty.

Serious digital marketing for restaurants requires in-depth tracking and analysis to optimize efforts and maximize your ROI. Our team focuses on actionable metrics and insights that inform our strategies and improve your results.

Track Website Traffic Sources and Conversions

We’ll implement advanced analytics platforms to track all traffic to your website, capturing key details like source, location, device, duration, and pages visited. By tying this data to reservations and sales, we can quantify conversions from channels like organic search, paid ads, email, and social. Knowing your best sources highlights where to invest more resources.

Monitor Social Media and Review Site Engagement

Key metrics we’ll track for your social media include followers, likes, comments, shares, clicks, and overall engagement. For review sites like Yelp and Google, we’ll track impressions, clicks, calls, reviews, ratings, and photos. This shows who’s interacting with your brand online so we can encourage them to dine in-restaurant.

Continuously Optimize Based on Data and Insights

Ongoing analysis enables us to fine-tune your digital marketing strategy based on real metrics. If a specific ad or social media post drives greater conversions, we’ll do more of that. If a campaign underperforms, we’ll tweak or pause it. Data-driven optimization ensures you get the maximum impact from your marketing budget.

With comprehensive analytics across digital channels, we have the insights needed to understand your customers and what converts. This drives constant improvement of your strategy for the best possible ROI.