In the busy world of online shopping, making your e-commerce store stand out is crucial. One of the most effective ways to do this is by using the right SEO keywords.
These powerful words and phrases can help your store rise in the search engine rankings, bringing more potential customers to your virtual doorstep.
Let's dive into the world of e-commerce SEO and discover the keywords that can make a real difference for your online business.
Understanding SEO Keywords in Ecommerce
Keywords play a crucial role in connecting your products with potential buyers. They help search engines understand what your store offers and match it with what shoppers are looking for.
What Are SEO Keywords?
SEO keywords are the words and phrases that people type into search engines when they are looking for information, products, or services online.
For online businesses, these are crucial because they help connect your website with potential customers. Let's break this down further:
The building blocks of online searches
- Keywords are like the basic components of internet searches.
- They are the words people use to ask questions or find things online.
- For example, "best pizza in New York" or "how to fix a leaky faucet."
Your website's connection to the online world
- Keywords act as bridges between what you offer and what people are looking for.
- They help search engines understand what your website is about.
- This understanding allows search engines to show your site to relevant searchers.
The language of your customers
- Keywords reflect how your potential customers think and talk.
- They're the terms people naturally use when describing what they want.
- Understanding these helps you speak your customers' language on your website.
Different types for different purposes
- Informational keywords: are used when people want to learn something.
- Navigational keywords: are used to find a specific website or page.
- Commercial keywords: show an intent to buy or compare products.
- Transactional keywords: used when someone is ready to make a purchase.
Short-tail vs. long-tail keywords
- Short-tail: Broader terms, usually one or two words (e.g., "running shoes".)
- Long-tail: More specific phrases, often three or more words (e.g., "affordable waterproof running shoes for men".)
- Long-tail keywords are usually less competitive and more focused on specific needs.
Why Are Keywords Important for Ecommerce?
Keywords play a crucial role in the success of online stores. They are like the secret component that helps customers find your products when they are shopping online. Let's dive into why keywords matter so much for e-commerce:
They help customers find your store
- Keywords act like a map, guiding shoppers to your online store.
- When people search for products, your keywords help your store pop up in the results.
- Without the right keywords, your store might be invisible to potential customers.
Keywords bring in targeted traffic
- Not just any visitors, but people who are actually interested in what you sell.
- When someone searches using keywords that match your products, they are more likely to buy.
- This means you are not wasting time and resources on people who aren't interested in your offerings.
They improve your search engine rankings
- Search engines use keywords to understand what your store sells.
- When you use relevant keywords, search engines are more likely to show your store in results.
- Better rankings mean more visibility, which often leads to more sales.
Keywords help you understand your customers
- By researching popular keywords, you can learn what your potential customers are looking for.
- This insight can help you stock the right products or create better product descriptions.
- It's like having a direct line to your customer's thoughts and needs.
They make your product descriptions more effective
- Using the right keywords in your product descriptions helps customers find exactly what they want.
- It also helps search engines understand what you are selling.
- This can lead to more accurate search results and happier customers.
Keywords can give you a competitive edge
- If you use keywords better than your competitors, you might show up higher in search results.
- This can help you stand out in a crowded market.
- It's like having a louder voice in a noisy room.
They help with local searches
- If you have a physical store or serve specific areas, local keywords are crucial.
- They help nearby customers find you when they're ready to buy.
- This is especially important for searches like "near me" or "in [city name]."
Now that we understand the basics, let's explore the top SEO keywords for e-commerce.
It Targets the Right Traffic
- Not all keywords are created equal. Some might bring in a ton of traffic, but if it's not the right kind of traffic (i.e., people actually looking for plumbing services), it's practically useless.
- Proper keyword research helps you identify the high-value, highly relevant keywords that will attract qualified leads and potential customers who are more likely to convert.
It Gives You a Competitive Edge
- Chances are, you're not the only plumber in town trying to rank for those attractive keywords.
- Keyword research allows you to scope out the competition and see what keywords they're targeting (and which ones they're missing).
- Armed with this knowledge, you can craft a smarter strategy and go after the keywords that will give you the biggest value for your investment in SEO.
It Keeps You Up-to-Date
- The world of SEO is constantly evolving, and the keywords that worked like a charm last year may not be as effective today.
- Regular keyword research helps you stay on top of the latest trends, ensuring that your website is optimized for the keywords people are searching for right now.
- Create shareable and valuable content that other websites want to link to, improving your site's authority and rankings.
Product-Specific Keywords
One of the most important categories of keywords for any online store is product-specific terms. These are the words and phrases that directly describe what you're selling.
Brand Names
If you sell products from well-known brands, including these brand names in your keywords is essential. Many shoppers search specifically for their favorite brands, so make sure your store comes up in those searches.
Product Types
General terms that describe your products are crucial. For example, if you sell clothing, keywords like "t-shirts", "jeans," or "dresses" should be part of your eCommerce SEO strategy.
Specific Product Names
If you carry products with specific names or model numbers, include these in your keyword list. For instance, "iPhone 13 Pro" or "Nike Air Max 270" can help customers find exactly what they're looking for.
Commercial-Intent Keywords
These keywords signal that a shopper is ready to buy, making them incredibly valuable for e-commerce sites.
"Buy" and "For Sale"
Including terms like "buy" or "for sale" in your keywords can attract customers who are ready to make a purchase.
For example, "buy women's running shoes" or "laptops for sale" are phrases that indicate high purchase intent.
"Best" and "Top"
Many shoppers search for the "best" or "top" products in a category. Using these words in your content can attract customers looking for high-quality items.
"Cheap" and "Affordable"
For budget-conscious shoppers, terms like "cheap" or "affordable" can be powerful keywords. However, use these carefully to avoid devaluing your products.
"Discount" and "Sale"
Everyone loves a good deal. Keywords like "discount" and "sale" can attract bargain hunters and impulse buyers.
Seasonal and Trend-Based Keywords
Keeping your keywords current with seasons and trends can give your store a boost at key times of the year.
Holiday-Specific Terms
During the holiday season, incorporate keywords like "Christmas gifts," "Valentine's Day presents," or "Mother's Day flowers" to capture seasonal shoppers.
Seasonal Products
If you sell seasonal items, adjust your keywords accordingly. For example, "summer dresses," "winter coats," or "back-to-school supplies" can help you reach customers at the right time.
Trending Products
Stay on top of current trends in your industry and include popular items in your keyword strategy. This might mean adding terms like "smart home devices" or "sustainable fashion" to your list.
Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that can help you target niche markets and stand out from competitors.
Detailed Product Descriptions
Instead of just "running shoes," try longer phrases like "lightweight running shoes for marathon training" or "waterproof hiking boots for rough terrain." This approach can help you attract customers looking for specific features or use cases.
Problem-Solving Phrases
Many shoppers look for products that solve specific problems. Keywords like "anti-aging creams for sensitive skin" or "noise-canceling headphones for open offices" can attract these customers by addressing their particular needs.
Navigational-Based Keywords
If you have a physical store or offer local services, don't forget to include location-based keywords.
"Near Me" Searches
Many mobile users search for products "near me." If you have a brick-and-mortar presence, optimizing for these searches can drive both online and in-store traffic. Make sure to include terms like "near me" in your local SEO strategy to attract customers who are nearby and ready to purchase.
City or Region Names
Include the names of cities or regions you serve in your keywords. This can help you appear in local search results. For example, using phrases like "best coffee shop in Seattle" or "plumbing services in Austin" can improve your visibility for local searches and attract customers from those areas.
Informational and Transactional Based Keywords
Informational Keywords
- How to choose an office-wear shirt
- Trousers reviews
- Casual and formal shirt comparisons
- Part dresses features
Transactional Keywords
- Order [product] online
- [Product] free shipping
- [Product] checkout
- [Brand] shopping cart
- Purchase [product]
Top SEO Keywords for Ecommerce Globally
| S. No. | Keywords | Avg. monthly searches |
|---|---|---|
| 1 | online business | 88,000 |
| 2 | ecommerce website | 60,000 |
| 3 | shopify pricing | 45,000 |
| 4 | best website builder | 44,000 |
| 5 | shopify dropshipping | 41,000 |
| 6 | what is ecommerce | 38,000 |
| 7 | online store | 35,000 |
| 8 | shopify stores | 28,000 |
| 9 | shopify website | 26,000 |
| 10 | ecommerce website design | 21,000 |
| 11 | ecommerce business | 21,000 |
| 12 | online shopping sites | 21,000 |
| 13 | ecommerce platform | 17,000 |
| 14 | dryer vent cleaning | 63,000 |
| 15 | cleaning services near me | 60,000 |
| 16 | car cleaning kit | 55,000 |
| 17 | carpet cleaning near me | 54,000 |
| 18 | air duct cleaning | 54,000 |
| 19 | house cleaning | 53,000 |
| 20 | house cleaning services | 49,000 |
| 21 | dry cleaning | 49,000 |
| 22 | oven cleaner | 48,000 |
| 23 | mold removal | 47,000 |
| 24 | grout cleaner | 46,000 |
| 25 | pressure washing | 45,000 |
| 26 | best carpet cleaner | 41,000 |
| 27 | duct cleaning | 41,000 |
| 28 | window cleaning | 39,000 |
| 29 | drain cleaning | 37,000 |
| 30 | house cleaning services near me | 35,000 |
| 31 | cleaning supplies | 34,000 |
| 32 | house cleaners near me | 33,000 |
| 33 | gutter cleaning near me | 32,000 |
| 34 | cleaning products | 29,000 |
| 35 | swedish death cleaning | 28,000 |
| 36 | home cleaning services | 27,000 |
| 37 | home cleaning | 26,000 |
| 38 | office cleaning | 25,000 |
| 39 | carpet cleaners near me | 24,000 |
| 40 | pressure washing near me | 24,000 |
| 41 | commercial cleaning | 22,000 |
| 42 | cleaning company | 22,000 |
| 43 | floor scrubber | 21,000 |
| 44 | spring cleaning | 21,000 |
| 45 | commercial cleaning services | 21,000 |
| 46 | rug cleaning | 21,000 |
| 47 | septic tank cleaning | 20,000 |
| 48 | roof cleaning | 19,000 |
| 49 | car cleaning near me | 19,000 |
| 50 | air duct cleaning near me | 19,000 |
| 51 | carpet cleaning services | 18,000 |
| 52 | janitorial services | 18,000 |
| 53 | upholstery cleaning | 18,000 |
| 54 | house cleaning near me | 18,000 |
| 55 | solar panel cleaning | 17,000 |
| 56 | window cleaning near me | 17,000 |
| 57 | duct cleaning near me | 16,000 |
| 58 | car cleaning | 16,000 |
| 59 | cleaning tools | 16,000 |
| 60 | bathroom cleaning | 15,000 |
Top SEO Keywords for E-commerce in the USA
| S. No. | Keywords | Average Monthly Searches |
|---|---|---|
| 1 | shopify | 1,200,000 |
| 2 | shop | 246,000 |
| 3 | shopify login | 246,000 |
| 4 | ecommerce | 60,500 |
| 5 | e commerce | 33,100 |
| 6 | burst | 22,200 |
| 7 | e-commerce | 22,200 |
| 8 | online shopping | 22,200 |
| 9 | shopify log in | 18,100 |
| 10 | what is ecommerce | 18,100 |
Top SEO Keywords for E-commerce in the UK
| S. No. | Keywords | Volume |
|---|---|---|
| 1 | ecommerce | 12,100 |
| 2 | e commerce | 8,100 |
| 3 | e-commerce | 5,400 |
| 4 | commerce | 4,400 |
| 5 | what is ecommerce | 3,600 |
| 6 | e commerce and | 2,900 |
| 7 | e commerce meaning | 2,900 |
| 8 | east commerce | 2,900 |
| 9 | what is e commerce | 2,900 |
| 10 | commerce meaning | 1,900 |
Top SEO Keywords for E-commerce in India
| S. No. | Keywords | Volume |
|---|---|---|
| 1 | e commerce | 135,000 |
| 2 | commerce | 110,000 |
| 3 | what is e commerce | 40,500 |
| 4 | e commerce meaning | 27,100 |
| 5 | ecommerce | 22,200 |
| 6 | e com | 18,100 |
| 7 | ecommerce business | 18,100 |
| 8 | what is commerce | 18,100 |
| 9 | commerce meaning | 14,800 |
| 10 | types of ecommerce | 14,800 |
Top SEO Keywords for E-commerce in the UAE
| S. No. | Keywords | Volume |
|---|---|---|
| 1 | dubai commercity | 9,900 |
| 2 | free zone | 6,600 |
| 3 | dcc | 5,400 |
| 4 | e commerce | 5,400 |
| 5 | dubai free zone | 3,600 |
| 6 | dubai way login | 3,600 |
| 7 | trade license dubai | 3,600 |
| 8 | dcc dubai | 2,900 |
| 9 | commerce | 1,300 |
| 10 | dafza portal | 1,300 |
Latest SEO Tools We Use
Using Keywords Effectively in Your E-commerce Store
Make your product titles clear and descriptive
- Include important keywords in your product names.
- Keep titles natural and easy to read.
- For example, "Blue Denim Skinny Jeans for Women" is better than just "Women's Jeans."
Write helpful product descriptions
- Use keywords naturally throughout your product descriptions.
- Focus on providing useful information to your customers.
- Describe the features, benefits, and uses of the product.
- Remember, you're writing for people, not just search engines.
Create category pages that make sense
- Use keywords in your category names and descriptions.
- Organize products in a way that's logical for shoppers.
- This helps customers find what they want and improves your store's structure.
Don't forget about your homepage
- Include relevant keywords on your homepage.
- Highlight your main product categories or bestsellers.
- But keep it clean and uncluttered; don't overwhelm visitors.
Use keywords in your website's headings
- Headings help structure your content and grab attention.
- Including keywords in headings can boost your SEO.
- But make sure headings still make sense and sound natural.
Create unique content for each product
- Avoid copying and pasting descriptions from manufacturers.
- Write your own content using relevant keywords.
- This sets you apart from other stores and can improve your search rankings.
How Our SEO Services Can Help E-commerce Websites
Local SEO Strategies for E-commerce
We utilize a range of strategies, including optimizing your Google My Business listing, creating local citations, and targeting location-based keywords.
By doing so, we help your e-commerce company rank higher in local search results.
Targeted Keyword Optimization
We conduct in-depth keyword research to identify the most relevant and high-traffic keywords for e-commerce. We help improve your search engine rankings and drive more organic traffic to your site.
Content Marketing for E-commerce
Our content marketing team of experienced content creators develops engaging and informative content that resonates with your target audience.
From blog posts and articles to social media updates and videos, we create compelling content that attracts visitors to your site.
Social Media Integration
Our eCommerce SEO services include social media integration, where we create and optimize your social media profiles, post engaging content, and interact with your followers. This helps increase your online visibility and drive more traffic to your website.
The Power of the Right Keywords
In the competitive world of e-commerce, the right SEO keywords can make a significant difference in your store's visibility and success. By understanding and effectively using product-specific keywords, purchase-intent phrases, seasonal terms, and long-tail keywords, you can attract more potential customers to your online store.
